Graphic Designer course free of cost 6 month

Job Role	Graphic Designer
Role Description	Develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives
NSQF level	4
Minimum Educational Qualifications Maximum Educational Qualifications	Class X Not Applicable
Prerequisite License or Training	Raster and vector image editing software
Minimum Job Entry Age	18 years
Experience	One year as an Assistant Graphic Designer or equivalent job related to graphics.
Applicable National Occupational Standards (NOS)
Performance Criteria	As described in the relevant OS units

Keywords /Terms	Description
Budget	Budget is an estimate of the total cost of production that may include a break-up of cost components.
Creative Brief	Creative brief is a document that captures the key questions that serve as a guide for the production including the vision,objective of the project, target audience,timelines, budgets, milestones, stakeholders etc.
Graphic	A visual item on screen or print displayed or stored in computer as data.
Design	A plan of work produced to show the function or look of an object based on which decision could be drawn upon.
Concept	The overall plan of the working
Theme	The subject of the brief or the topic that the brief adheres to.
Mood board	An arrangement of images,materials and text that reflects a project style or concept.
Mind map	A map that is used to visually organizethe data serving as an inspiration for ideas
Aesthetic	A set of guidelines and principles that define a piece of work as beautiful and artistic
Storyboard	A graphic organsiser in the form of sequence of images that depict how the product will function
Vector Images	Typically, these are 2D graphical objects that are created within graphic system and remain scalable in applications
Raster Images	These are imagesthat are either photographed or pixel matrix
Budget	Budget is an estimate of the total cost of production that may include a break-up of cost components.
Sector	Sector is a conglomeration of different business operations having similar businesses and interests. It may also be defined as a distinct subset of the economy whose components share similar characteristics and interests.
Sub-sector	Sub-sector is derived from a further breakdown based on the characteristics and interests of its components.
Vertical	Vertical may exist within a sub-sector representing different domain areas or the client industries served by the industry.
Occupation	Occupation is a set of job roles, which perform similar/related set of functions in an industry
Function	Function is an activity necessary for achieving the key purpose of the sector, occupation, or area of work, which can be carried out by a person or a group of persons. Functions are identified through functional analysis and form the basis of OS.
Sub-functions	Sub-functions are sub-activities essential to fulfill the achieving the objectives of the function.
Job role	Job role defines a unique set of functions that together form a unique employment opportunity in an organization.
Occupational Standards (OS)	OS specify the standards of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet that standard consistently. Occupational Standards are applicable both in the Indian and global contexts.

Graphic Designer course free of cost 6 month

Performance Criteria	Performance Criteria are statements that together specify the standard of performance required when carrying out a task
National Occupational Standards (NOS)	NOS are Occupational Standards which apply uniquely in the Indian context.
Qualifications Pack Code	Qualifications Pack Code is a unique reference code that identifies a qualifications pack.
Qualifications Pack(QP)	Qualifications Pack comprises the set of OS, together with the educational, training and other criteria required to perform a job role. A Qualifications Pack is assigned a unique qualification pack code.
Unit Code	Unit Code is a unique identifier for an Occupational Standard, which is denoted by an ‘N’.
Unit Title	Unit Title gives a clear overall statement about what the incumbent should be able to do.
Description	Description gives a short summary of the unit content. This would be helpful to anyone searching on a database to verify that this is the appropriate OS they are looking for.
Scope	Scope is the set of statements specifying the range of variables that an individual may have to deal with in carrying out the function which have a critical impact on the quality of performance required.
Knowledge and Understanding	Knowledge and Understanding are statements which together specify the technical, generic, professional and organizational specific knowledgethat an individual needs in order to perform to the required standard.
Organizational Context	Organizational Context includes the way the organization is structured and how it operates, including the extent of operative knowledge managers have of their relevant areas of responsibility.
Technical Knowledge	Technical Knowledge is the specific knowledge needed to accomplish specific designated responsibilities.
Core Skills/Generic Skills	Core Skills or Generic Skills are a group of skills that are key to learning and working in today’s world. These skills are typically needed in any work environment. In the context of the OS, these include communication related skills that are applicable to most job roles.

Keywords/Terms	Description
NOS	National OccupationalStandard(s)
QP	QualificationsPack
NSQF	National Skill Qualifications Framework
NVEQF	National Vocational Education Qualifications Framework
NVQF	National Vocational Qualifications Framework

Graphic Designer course free of cost 6 month

B. Technical Knowledge	The user/individual on the job needs to know and understand: KB1. how to source materials for research and reference. KB2. how to express ideas using techniques like mind maps, moodboards, storyboards, etc. KB3. applicable copyright norms and intellectual property rights KB4. applicable health and safety guidelines pertaining to working for long periods on edit machines
Skills (S)
A. Core Skills/ Generic Skills	Writing Skills
The user/individual on the job needs to know and understand how to: SA1. document decisions on the processes involved and techniques to be used with reasons SA2. document other areas(e.g. requirements of the target audience, market, end- product,reference links and videos) that may be relevant for the team
Reading Skills
The user/individual on the job needs to know and understand how to: SA3. read and understand the script and determine requirements SA4. read about emerging techniques in production SA5. read user manuals for equipment and software SA6. read about the tastes and preferences of the target audience and the market where the end-product intends to be distributed
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA7. understand the creative vision of the brief and work to resolve any issues SA8. communicate with team members, relay instructions, collaborate and resolve issues with members of the post-production team handling different aspects/processes to determine the effort involved for the activities that would need to be performed.
B. Professional Skills	Decision making
The user/individual on the job needs to know and understand how to: SB1. manage decision on suitable course of action

	Plan and Organize
The user/individual on the job needs to know and understand how to: SB2. plan the activities, workflow, resourcing and timelines in accordance with the creative and technical requirements SB3. manage deadlines successfully on time SB4. work well in a fast-paced environment
Customer Centricity
The user/individual on the job needs to know and understand: SB5. check that their own work meets customer requirements
Problem Solving
The user/individual on the job needs to know and understand: SB6. identify any issues that may arise during post-production and find solutions to address them
Analytical Thinking
The user/individual on the job needs to know and understand: SB7. how to have a keen eye for detail and maintain an aesthetic sense towards the final output
Critical Thinking
The user/individual on the job needs to know and understand how to: SB8. appraise the quality of the raw footage gathered to ensure it is in line with the initial concept and quality standards

NOS Version Control

NOS Code	MES/N0601
Credits(NSQF)	TBD	Version number	1.0
Sector	Media and Entertainment	Drafted on	04/12/2015
Sub-sector	Advertising, Print, OOH, Digital	Last reviewed on	26/09/2018
Occupation	Art and Designing	Next review date	25/09/2022

processes)	KA3. the intended distribution/exhibition mediums for the production KA4. establish data management and work flow systems KA5. how to maintain quality control as production scales
B. Technical Knowledge	The user/individual on the job needs to know and understand: KB1. how to work on relevant equipment and software e.g. photoshop, illustrator, coreldraw, indesign, printer, scanner, etc. KB2. the format, resolution and quality in which the material would be needed KB3. the storage media relevant to the type of production KB4. file-naming conventions appropriate to the production KB5. how to keep abreast of changes in technology and update skills accordingly KB6. applicable health and safety guidelines
Skills (S)
A. Core Skills/ Generic Skills	Writing Skills
The user/individual on the job needs to know and understand how to: SA1. prepare documentation, including charts, to accompany the work-product
Reading Skills
The user/individual on the job needs to know and understand how to: SA2. read and understand the user and technical specifications of equipment and software
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA3. discuss and understand requirements and specifications by the supervisor SA4. discuss any problems with the brief that could impact the production process and solicit suggestions for resolving them
B. Professional Skills	Plan and Organize
The user/individual on the job needs to know and understand: SB1. plan and prioritize work according to the requirements
Critical Thinking
The user/individual on the job needs to know and understand how to:

	SB2. understand upcoming technical advancement on the quality aspects for equipment uses, the resources and services.
Decision making
The user/individual on the job needs to know and understand how to: SB3. manage decision on suitable course of action
Customer Centricity
The user/individual on the job needs to know and understand how to: SB4. check that own and/or peer’s work meets customer requirements.
Problem Solving
The user/individual on the job needs to know and understand how to SB5. undertake troubleshooting the problems of computer system.
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB6. monitor the nature and quality of vendor materials, tools and equipment for future purchases

NOS Version Control

NOS Code	MES/N0602
Credits(NSQF)	TBD	Version number	1.0
Sector	Media and Entertainment	Drafted on	04/12/2015
Sub-sector	Advertising, Print, OOH, Digital	Last reviewed on	26/09/2018
Occupation	Art and Designing	Next review date	25/09/2022

Unit Code	MES/N0603
Unit Title (Task)	Visualise and generate design
Description	This OS unit is about cutting down the production of raw material and arranging them on a timeline to create a sequential output that meets production requirements
Scope	This unit/task covers the following: generate visuals and design concept appropriate for the brief
Performance Criteria(PC) w.r.t. the Scope
Element	Performance Criteria
Generate visuals and design concept appropriate for the brief	To be competent, the user/individual on the job must be able to: PC1. collect relevant data to support design PC2. list the design concept to be conceptualized PC3. relate the concept with meaningful graphics PC4. illuminate the design with indicative messages accurately PC5. identify the elements of production which are relevant as per the creative brief and inputs provided PC6. present the idea,theme and concept to the peers PC7. configure exact vocal representation relevant to the data to support design
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)	The user/individual on the job needs to know and understand: KA1. the production process followed by the organization KA2. the creative vision and elements of production relevant to his/her job role KA3. the project pipeline/schedule and timelines relevant to their work KA4. the intended purpose of the design that need to be created
B. Technical Knowledge	The user/individual on the job needs to know and understand: KB1. how to organize the collected data KB2. how to present the visualized data and collect feedback KB3. the elements and principles of design KB4. how to create digital design layouts KB5. the implication of the format on the quality of the end-product KB6. applicable copyright norms and Intellectual Property Rights
Skills (S)

A. Core Skills/ Generic Skills	Writing Skills
The user/individual on the job needs to know and understand how to: SA1. document notes on the process and arranging them in a professional manner SA2. document notes and project specifications for guidance and reference
Reading Skills
The user/individual on the job needs to know and understand how to: SA3. read and understand the script and determine requirements SA4. gather,organize and store stock images, cliparts, photographs for use in projects SA5. gather suitable references from various sources for use during production SA6. research attributes of the genre, language,culture, regionof the production to determine aspects that may need to be reflected in the final output
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA7. understand the creative vision and technical requirements that need to be complied with the brief SA8. discuss interim/finalwork peers and superiors and solicit their feedback on improvements SA9. liaise with relevant people in a way that supports the production process
B. Professional Skills	Plan and Organize
The user/individual on the job needs to know and understand how to: SB1. plan and prioritize work according to the requirements
Decision making
The user/individual on the job needs to know and understand how to: SB2. finalize the design as per the project requirement
Customer Centricity
The user/individual on the job needs to know and understand how to: SB3. check that own and/or peer’s work meets customer requirements. SB4. work effectively in a customer facing environment.
Problem Solving
The user/individual on the job needs to know and understand how to:

	SB5. address comments on the interim/final work-products and make changes accordingly
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB6. have a keen eye for detail and maintain an aesthetic sense towards colour shapes, forms and software capabilities of the final output while planning the workflow and tools required.
Critical Thinking
The user/individual on the job needs to know and understand how to: SB7. appraise the quality of own work to ensure it is inline with the expected quality standards

NOS Version Control

NOS Code	MES/N0603
Credits(NSQF)	TBD	Version number	1.0
Sector	Media and Entertainment	Drafted on	04/12/2015
Sub-sector	Advertising, Print, OOH, Digital	Last reviewed on	26/09/2018
Occupation	Art and Designing	Next review date	25/09/2022

Unit Code	MES/N0604
Unit Title (Task)	Create and edit graphic designs
Description	This OS unit is about creating original graphic illustrations and visuals that meets production requirements.
Scope	This unit/task covers the following: Create & edit raster images independentlyCreate & edit vector images independentlyCreate & edit digital design independently
Performance Criteria (PC) w.r.t. the Scope
Element	Performance Criteria
Create & edit raster images independently	To be competent, the user/individual on the job must be able to: PC1. select graphic elements in accordance with the design idea PC2. freeze the color choice based on the design idea PC3. create graphics according to the design idea,requirements, specifications
Create & edit vector images independently	PC4. create vector artworks and illustrations PC5. select the color output based on the final style required
Create & edit digital design independently	PC6. create single/multi page documents appropriate to the designs specification PC7. prepare the final document as per the target platform specification
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)	The user/individual on the job needs to know and understand: KA1. the creative vision and elements of production relevant to his/her job role KA2. the project pipeline/schedule and timelines relevant KA3. the intended purpose of the design that needs to be created

B. Professional Skills	The user/individual on the job needs to know and understand how to: SB1. manage creative decisions as per the client inputs
Customer Centricity
The user/individual on the job needs to know and understand how to: SB2. plan and prioritise work as per the client requirements. SB3. work under the deadline provided by client
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB4. have a keen eye for detail and maintain an aesthetic sense towards colour shapes, forms and software capabilities of the final output
Plan and Organize
The user/individual on the job needs to know and understand: SB5. plan and prioritize work according to the requirements
Customer Centercity
The user/individual on the job needs to know and understand how to: SB6. plan and prioritize work according to the requirements SB7. manage deadlines successfully—on time SB8. work well in a fast-paced environment
Problem solving
The user/individual on the job needs to know and understand how to: SB9. address comments on the interim / final work-products and make changes accordingly
Critical Thinking
The user/individual on the job needs to know and understand how to: SB10. appraise the quality of own work to ensure it is inline with the expected quality standards

NOS Version Control

NOS Code	MES/N0604
Credits(NSQF)	TBD	Version number	1.0
Sector	Media and Entertainment	Drafted on	04/12/2015
Sub-sector	Advertising, Print, OOH,Digital	Last reviewed on	26/09/2018
Occupation	Art and Designing	Next review date	25/09/2022

	PC12. report any hazards outside the individual’s authority to therelevant person in line with organisational procedures and warnother people who may be affected
Complying with procedures in the event of an emergency	PC13. follow organisation’s emergency procedures for accidents, fires or any other natural calamity in case of a hazard PC14. identify and correct risks like illness, accidents, fires or any other natural calamity safely and within the limits of individual’s authority
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)	The user/individual on the job needs to know and understand: KA1. organisation’s norms and policies relating to health and safety KA2. government norms and policies regarding health and safety and related emergency procedures KA3. limits of authority while dealing with risks/ hazards KA4. the importance of maintaining high standards of health and safety at a workplace
B. Technical Knowledge	The user/individual on the job needs to know and understand: KB1. the different types of health and safety hazards in a workplace KB2. safe working practices for own job role KB3. evacuation procedures and other arrangements for handling risks KB4. names and contact numbers of people responsible for health and safety in a workplace KB5. how to summon medical assistance and the emergencyservices, where necessary KB6. vendors’ or manufacturers’ instructions for maintaining health and safety while using equipments, systems and/or machines
Skills (S) (Optional)
A. Core Skills/ Generic Skills	Writing Skills
The user/individual on the job needs to know and understand how to: SA1. write and provide feedback regarding health and safety to the concerned people SA2. write and highlight potential risks or report a hazard to the concerned people
Reading Skills

	The user/individual on the job needs to know and understand how to: SA3. read instructions, policies, procedures and norms relating to health and safety
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA4. highlight potential risks and report hazards to the designated people SA5. listen and communicate information with all concerned or affected
B. Professional Skills	Decision making
The user/individual on the job needs to know and understand how to: SB1. make decisions on a suitable course of action or plan
Plan and Organize
The user/individual on the job needs to know and understand how to: SB2. plan and organize people and resources to deal with risks/ hazards that lie within the scope of one’s individual authority
Customer Centricity
The user/individual on the job needs to know and understand how to: SB3. build and maintain positive and effective relationships with colleagues and customers
Problem Solving
The user/individual on the job needs to know and understand how to: SB4. apply problem solving approaches in different situations
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB5. analyze data and activites
Critical Thinking
The user/individual on the job needs to know and understand how to: SB6. understand hazards that fall within the scope of individual authority and report all hazards that may supersede one’s authority SB7. Apply balanced judgements in different situations

NOS Version Control

Annexure

Nomenclature for QP and NOS

Qualifications Pack

9 characters

MES/ Q 0101

QP number (2 numbers)

Occupation (2 numbers)

Occupational Standard

An example of NOS with ‘N’

9 characters

MES / N 0101

OS number (2 numbers)

Occupation (2 numbers)

The following acronyms/codes have been used in the nomenclature above:

Sub-sector	Range of Occupation numbers
Film	01-20
Television	21-30
Print	31-35
Animation	36-45
Gaming	46-55
Radio	56-60
Digital	61-70
OOH / Advertising	71-80
Creative & Performing Art	81-85
Sound & Music	86-90
Theme & Amusement Park	91-95
Event Management	96-99

Sequence	Description	Example
Three letters	Media and Entertainment	MES
Slash	/	/
Next letter	Whether QP or NOS	Q
Next two numbers	Occupation code	01
Next two numbers	QP number	01

CRITERIA FOR ASSESSMENT OF TRAINEES

Job Role: Graphic Designer

Qualification Pack: MES/Q0601

Sector Skill Council: Media and Entertainment Skills Council

Text Box: Guidelines for Assessment
1. Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each PC.
2. The assessment for the theory part will be based on knowledge bank of questions created by the SSC.
3. Assessment will be conducted for all compulsory NOS, and where applicable, on the selected elective/option NOS/set of NOS.
4. Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below).
5. Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/training center based on this criterion.
6. To pass the Qualification Pack , every trainee should score a minimum of 70% of aggregate marks to successfully clear the assessment.
7. In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack.

Compulsory NOS Total Marks : 500	Marks Allocation
Assessment outcomes	Assessment criteria for outcomes	Total marks	Out Of	Theory	Skills Practical
1. MES/N0601	PC1. create design layout based on job brief (dimensions, operating platforms, etc.)		20	5	15
(Interpret graphic visualisation brief)
PC2. sketch visual themes as per project requirement and relate the base idea,theme and concept	20	5	15
	PC3. identify client branding (color scheme, logo, target audience,etc.)		20	5	15
	PC4. clarity of brand value and competitors	100	10	5	5
	PC5. construct the visual platform as per project indicators (television, film, print, gaming etc.)		10	5	5
	PC6. prepare graphics of theme based on project relevant to his / her job role (format, number,types, duplicates etc.)		10	5	5

	PC7. combine images using layer masks and add text to designs		10	5	5
		Total	100	35	65
2. MES/N0602 (Manage graphic tools)	PC1. gather rawstock imageries / material (e.g.photographs, clipart, imagefilters) and select relevant material that can be used forproduction.		20	5	15
	PC2. sort and keep the material ready for the production process.		20	5	15
	PC3. ensure software / equipment is ready for use (e.g.photoshop, scanner, etc)		10	5	5
	PC4. create tools in line with pictorial representations (brush, pickers of different size and colors)	100	15	5	10
	PC5. save back-ups for interim work-products in the appropriate file formats		15	5	10
	PC6. ensure final work-products are prepared in appropriate file formats (e.g. psd, .ai, .cdr,etc.) and appropriate medium(e.g. dvd,cd and digital flash drives)		10	5	5
	PC7. clear logs/data and keep the software and equipment ready for future use		10	5	5
		Total	100	35	65
3. MES/N 0603	PC1. collect relevant data to support design		20	5	15
(Visualise and generate design)		100
PC2. list the design concept to be conceptualized	20	5	15
PC3. relate the concept with meaningful graphics	10	5	5
	PC4. illuminate the design with indicative messages accurately		20	5	15
	PC5. identify the elements of production relevant as per the creative brief and inputs provided		10	5	5
	PC6. present the idea,theme and concept to the peers		10	5	5
	PC7. configure exact vocal representation relevant to the data to support design		10	5	5
		Total	100	35	65
4. MES/N0604 (Create and	PC1. select graphic elements in accordance to the design idea		10	5	5
edit graphic designs)
PC2. freeze the color choice based on the design idea	10	5	5
		100
	PC3. create graphics according to the design idea, requirements, specifications		10	5	5
	PC4. create vector artworks and illustrations		20	5	15

	PC5. select the color output based on the final style required		15	5	10
PC6. create single/multi page documents appropriate to the designs specification	15	5	10
PC7. prepare the final document as per the target platform specification	20	5	15
		Total	100	35	65
5. MES/N0104 (Maintain workplace health and safety)	PC1. maintain one’s posture and position to minimize fatigue and the risk of injury		10	5	5
PC2. maintain first aid kit and keep oneself updated on the first aid procedures		10	5	5
PC3. identify identify and document potential risks like siting postures while using computer, eye fatique and other hazards in the workplace	5	2	3
	PC4. accurately maintain accident reports		5	2	3
	PC5report health and safety risks/ hazards to concerned personnel		10	5	5
	PC6. participate in organization health and safety knowledge sessions and drills		10	5	5
	PC7. identify the people responsible for health and safety in the workplace, including those to contact in case of an emergency		10	5	5
	PC8. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms	100	10	5	5
	PC9. identify aspects of workplace that could cause potential risk to own and others health and safety		5	2	3
	PC10. ensure own personal health and safety, and that of others in the workplace though precautionary measures		5	2	3
	PC11. identify and recommend opportunities for improving health,safety, and security to the designated person		5	2	3
	PC12. report any hazards outside the individual’s authority to therelevant person in line with organisational procedures and warnother people who may be affected		5	2	3
	PC13. follow organisation’s emergency procedures for accidents, firesor any other natural calamity in case of a hazard		5	2	3
	PC14. identify and correct risks like illness, accidents, fires or anyother natural calamity safely and within the limits of individual’sauthority		5	2	3
		Total	100	46	54

Graphic Designer course free of cost 6 month

NOS Version Control

NOS Version Control

NOS Version Control

NOS Version Control

NOS Version Control

Nomenclature for QP and NOS

MES/ Q 0101

Occupational Standard

An example of NOS with ‘N’

MES / N 0101

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