Social Media Manager click here
Brief Job Description: The individual in this job role is a creative person whose
primary responsibility is to develop and implement a social media marketing plan
across all major social media networks. He/she should be able to handle all the
social media activities for the company/ multiple clients. It comprises of ideating,
coordinating, executing social media campaigns, promotions and advertisements.
The person is responsible for the supervision of social media department and
ensuring regular posting, sharing and updating the social media activities.
Personal Attributes: The individual must have excellent written and oral
communication skills with the ability to manage the teams effectively. He/she
should be a creative person who also possesses good quantitative skills to be able
to make social media marketing plans and growth forecasts.
Description
Budget Budget is an estimate of the total cost of production that may include a
Break-up of cost components.
Creative Brief Creative brief is a document that captures the key questions that serve
as a guide for the production including the vision, objective of the
project, target audience, timelines, budgets, milestones, stakeholders etc.
Design A plan of work produced to show the function or look of an object based
on which decision could be drawn upon.
Alerts Alert is an easy way to stay set up reminders for various activities. It is
also used for getting new information. Google Alerts is a content change
detection and notification service, offered by the search
engine company Google. The service sends emails to the user when it
finds new results—such as web pages, newspaper articles, blogs, or
scientific research—that match the user’s search term
Average Response Time How long it takes a brand or individual to reply to a customer’s message –
either positive or negative.
Aesthetic A set of guidelines and principles that define a piece of work as beautiful
and artistic Storyboard A graphic organizer in the form of sequence of images that depict how
the product will function Search Engine
Marketing | SEM
An online strategy with the intention of attracting customers, generating
brand awareness, and building trust and loyalty. SEM will increase
website’s visibility primarily through pay per click ads (PPC).
Engagement Users interacting with a brand by liking, commenting, sharing posts,
images, etc.
Google+ Google’s social network that allows users to connect with friends, family,
and professionals. You can share photos, send messages, and engage
with shared content.
Hootsuite A dashboard that helps you manage all of your social media marketing
accounts, from a single place.
Occupation Occupation is a set of job roles, which perform similar/related set of
functions in an industry
Function Function is an activity necessary for achieving the key purpose of the
sector, occupation, or area of work, which can be carried out by a person
or a group of persons. Functions are identified through functional
analysis and form the basis of OS.
Sub-functions Sub-functions are sub-activities essential to fulfill the achieving the
objectives of the function.
Job role Job role defines a unique set of functions that together form a unique
employment opportunity in an organization.
Occupational Standards (OS)
OS specify the standards of performance an individual must achieve
when carrying out a function in the workplace, together with the
knowledge and understanding they need to meet that standard
consistently. Occupational Standards are applicable both in the Indian
and global contexts.
Influencer A social media user who has the potential to reach a relevant audience –
large or small – and create awareness about a trend, topic, brand, or
product.
Reach Post reach – how many unique users who saw a post
Page reach – how many users saw any content posted
Organic reach – how many users saw a content, of their own accord
Paid reach – how many users saw a promoted piece
Performance Criteria Performance Criteria are statements that together specify the standard
of performance required when carrying out a task
National Occupational
Standards (NOS)
NOS are Occupational Standards which apply uniquely in the Indian
context.
Qualifications Pack
Code
Qualifications Pack Code is a unique reference code that identifies a
qualifications pack.
Qualifications Pack(QP) Qualifications Pack comprises the set of OS, together with the
educational, training and other criteria required to perform a job role. A
Qualifications Pack is assigned a unique qualification pack code.
Unit Code Unit Code is a unique identifier for an Occupational Standard, which is
denoted by an ‘N’.
Unit Title Unit Title gives a clear overall statement about what the incumbent
should be able to do.
Description Description gives a short summary of the unit content. This would be
helpful to anyone searching on a database to verify that this is the
appropriate OS they are looking for.
Scope Scope is the set of statements specifying the range of variables that an
individual may have to deal with in carrying out the function which have
a critical impact on the quality of performance required.
Knowledge and Understanding
Knowledge and Understanding are statements which together specify the
technical, generic, professional and organizational specific knowledge
that an individual needs in order to perform to the required standard.
Organizational Context Organizational Context includes the way the organization is structured
and how it operates, including the extent of operative knowledge
managers have of their relevant areas of responsibility.
Technical Knowledge Technical Knowledge is the specific knowledge needed to accomplish
specific designated responsibilities.
Core Skills/Generic
Skills
Core Skills or Generic Skills are a group of skills that are keys to learning
and working in today’s world. These skills are typically needed in any
work environment. In the context of the OS, these include
communication related skills that are applicable to most job roles.
Acronyms
Keywords/Terms Description
NOS National Occupational Standard(s)
QP Qualifications Pack
NSQF National Skill Qualifications Framework
NVEQF National Vocational Education Qualifications Framework
NVQF National Vocational Qualifications Framework
Develop social media strategy
Description This OS unit is about developing an effective social media marketing strategy based on
the organization’s goals and objectives
Scope This unit/task covers the following:
Set-up social media marketing goals
Identify and understand the target audience
Identify the social media channels and set-up campaign budgets
Define KPIs to measure performance of campaigns
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Set-up social media
marketing goals
To be competent, the user/individual on the job must be able to:
PC1. identify and understand organization’s objectives for aligning social media
marketing campaigns towards it
PC2. set-up clear, specific and measurable goals for each social media marketing
campaign
Identify and understand the target audience
PC3. analyze current customer base to find out their common characteristics and
interests
PC4. research about the key competitors to identify who they are targeting and
who are their current customers
PC5. create the profile of the ideal target customer like their age, location, gender,
interests etc. using all the data collected during the research
Identify the social media channels and set-up campaign budgets
PC6. identify the social media networks to be targeted based on the defined
objectives and goals
PC7. set-up and allocate the budget for each social media network
Define KPIs to measure performance of campaigns
PC8. define key performance indicators (KPI) for each social media marketing
campaign to measure their outcome
PC9. set-up the frequency of performance reports to be created and shared with
the stakeholders
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)
The user/individual on the job needs to know and understand:
KA1. the creative vision and elements of production relevant to his/her job role
KA2. company’s website analysis
KA3. market positioning and competition analysis
KA4. technique and workflow followed in the organization
KA5. standard operating procedures of the organization about social media
marketing
KA6. documentation requirements for each procedure carried out as part of roles
and responsibilities
KA7. organizational and professional code of ethics and standards of practice
KA8. safety and health policies and regulations for the workplace
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. the current requirements of the organization regarding social media tools and
techniques
KB2. market research, market conditions and competitor data regarding social
media tools and strategies
KB3. use of social and digital media platforms effectively
KB4. applicable copyright norms and Intellectual Property rights
KB5. threats and opportunities in user generated content surrounding the business
KB6. assess current social media trends and campaign analysis
KB7. develop cost-benefit analysis for new digital media strategies
KB8. use and implement different tools of online media available in the market
KB9. monitor effective performance of digital media by reviewing the results
KB10.applicable health and safety guidelines pertaining to working for long periods
on digital machines
Skills (S)
A. Core Skills/ Writing and Editing Skills
Generic Skills The user/individual on the job needs to know and understand how to:
SA1. copy write and edit social media advertisements
SA2. create competitor analysis report with their product / service offerings,
customers and target market
SA3. create audience analysis report from the data provided by the web and social
analytics tools
Reading Skills
The user/individual on the job needs to know and understand how to:
SA4. read policies and regulations pertinent to the job
SA5. stay abreast with the latest social media marketing trends and best practices
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA6. communicate with the product manager to understand the requirements of
social media marketing
SA7. communicate with employees to make them understand the use and benefits
of social media networks for company’s branding
SA8. interact with social media executives to ensure proper implementation of
defined social media marketing strategies
B. Professional Skills Decision making
The user/individual on the job needs to know and understand how to:
SB1. analyze the needs of online media and social networking sites to design
proper strategy
Plan and Organize
The user/individual on the job needs to know and understand how to:
SB2. plan the activities, workflow, resourcing and timelines in accordance with the
creative and technical requirements
SB3. manage deadlines successfully on time
SB4. plan work to be assigned on a daily basis
SB5. ensure proper implementation of social media strategies designed
Customer Centricity
The user/individual on the job needs to know and understand how to:
SB6. check that their own work meets customer requirements
SB7. ensure that organization’s needs and requirements are assessed
SB8. ensure that the designed strategies are aligned with the needs of the social
media campaign
Problem Solving
The user/individual on the job needs to know and understand how to:
SB9. critically analyse the response of their campaign and work for the
improvement
SB10.handle unfavorable comparisons of the online marketing strategies with
competitor’s products
SB11. ensure that the social media strategies are hurdle-free for the potential
customer
SB12.ensure all arrangements and documentation are done on time
Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB13.analyze social media performance of a campaign/creative
Critical thinking
The user/individual on the job needs to know and understand how to:
SB14.analyze and understand past campaign’s data and use it to identify best
performing social media marketing campaigns
SB15.evaluate the information gathered from the online consumers for the
effectiveness of social media marketing strategies
Plan social media strategy
Description This NOS unit is about planning and organizing individual’s work in order to
complete it to the required standards on time
Scope This unit/task covers the following:
• Set-up the campaigns
• Delegate tasks to the team members
• Review the set-up of campaigns
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Set-up the campaigns
To be competent, the user/individual on the job must be able to:
PC1. set-up the campaigns based on the defined social media marketing strategy
PC2. set the timelines and dates for getting each digital marketing campaign live
based on the available resources
PC3. manage the social media strategy in line with overall organization’s objectives
and goals
Delegate tasks to the
team members PC4. identify the campaign requirements such as content, creatives, budget,
landing pages etc.
PC5. delegate the campaign tasks to the team members along with set completion
deadline
PC6. monitor the work progress, review the quality and give feedback to the team
members
Review the set-up of campaigns
PC7. test and ensure the conversion tracking is set-up properly for each campaign
PC8. review the target audience, daily budget and scheduling of all the campaigns
PC9. review and ensure that the campaign budgets are set-up as per the plan
Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)
The user/individual on the job needs to know and understand:
KA1. the creative vision and elements of production, relevant to his/her job role
KA2. project pipeline/schedule and timelines for the campaign
KA3. intended purpose of the design that needs to be created
KA4. standard operating procedures of the organization about tools and techniques
of online media and internet business models
KA5. documentation requirements for each procedure carried out as part of roles
and responsibilities
KA6. organizational and professional code of ethics and standards of practice
KA7. safety and health policies and regulations for the workplace
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. source images / videos for the usage in social media marketing
campaigns
KB2. effective benchmarks for measuring the impact of social media marketing
KB3. use of social media techniques and tools
KB4. the scheduling of the campaigns based on day and time
KB5. target audience based on their demographics and interests
KB6. the conversion tracking for campaigns on different social media networks
Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. do copy writing and editing of the advertising copies
SA2. prepare cost estimates for social media marketing campaigns
SA3. write proficiently in at least one language
SA4. draft documents to brief the team members about their tasks and deadlines
SA5. create progress report on the execution of social media marketing campaigns
Reading Skills
The user/individual on the job needs to know and understand how to:
SA6. read and understand the description of the product/campaign before making
strategies
SA7. read policies and regulations pertinent to the job
SA8. regularly update his knowledge through surfing the internet with its latest
trends, keywords, hashtags etc.
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA9. communicate with the product manager to understand the requirements of
online media
SA10. communicate with employees to make them understand the use of online
marketing tools designed.
SA11. interact with social media executive to ensure proper usage of designed
online marketing strategies
B. Professional
Skills
Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. plan and prioritize work according to the work plan
Decision making
The user/individual on the job needs to know and understand how to:
SB2. finalize the design as per the project requirement
SB3. analyze the requirements of social networking sites to design proper strategy
Customer Centricity
The user/individual on the job needs to know and understand how to:
SB4. ensure that organization’s needs and requirements are assessed
SB5. ensure that the strategies are aligned with the needs of the sales function
Problem Solving
The user/individual on the job needs to know and understand how to:
SB6. critically analyze the response of their campaign and work for the
improvement
SB7. handle unfavorable comparisons of the online marketing strategies with
competitor’s products
SB8. ensure that the social media strategies are hurdle-free for the potential
customer
SB9. ensure all arrangements and documentation are done on time
Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB10. analyze the impact of various advertising elements on overall campaign
performance
SB11.analyze unique social media tools that are required in the organization.
Critical Thinking
The user/individual on the job needs to know and understand how to:
SB12.evaluate the information gathered from the employees to ensure effectiveness
of social media strategies implemented
Prepare and manage the budget
Description This OS unit is about preparing and managing the social media budget
Scope This unit/task covers the following:
Estimating the cost of social media campaign and activities
Monitoring the budget
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Estimating the cost of
social media campaign
and activities
To be competent, the user/individual on the job must be able to:
PC1. determine the budget requirements to conduct the social media
campaign including team salaries, tools, content development etc.
PC2. determine the sequence of activities in terms of their cost implications
and expenses for each item
PC3. prepare online campaign budget (either using budgeting/ tabulation
software or manually) with details on required expenses for each
activity
Monitoring the budget
PC4. track the outflow of funds against the budget, highlight variances and
escalate issues to key departments (especially the finance) in coordinated and timely manner
Elements Knowledge and Understanding (K)
A. Organizational
Context (Knowledge
of the company /
organization and its
processes)
The user/individual on the job needs to know and understand:
KA1. the requirements to achieve the corresponding costs
KA2. online campaign expenses for previous years and reasons for variations
between targets and actual organizational and professional code of
ethics and standards of practice
KA3. safety, health policies and regulations for the work place
B. Technical Knowledge The user/individual on the job needs to know and understand:
KB1. implementation, analyzation, and optimization of organic and paid
social media marketing activities
KB2. tracking and analysis of performance metrics such as impressions,
engagement, reach, conversion rates, cost per click etc.
KB3. development of copy and content for all social media marketing
material
KB4. how to estimate the sales efforts that would be required to achieve the
targets and determine the associated costs
KB5. how to update the campaign budgets based on campaign insights
KB6. how to split-test different advertisement creatives and copies to
optimize campaign’s performance
KB7. typical areas of overruns and how to build in adequate contingency into
the budget
KB8. how to document any variances in the budget
Skills (S)
A. Core Skills/ Generic
Skills
Writing and Editing Skills
The user/individual on the job needs to know and understand how to:
SA1. prepare and document a online campaign/ activity budget (on Google
sheet)
Reading Skills
The user/individual on the job needs to know and understand how to:
SA2. read/research the organization’s prior budgets and requirements
SA3. undertake background research and collect information on expense
items
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. discuss and agree on the online campaign/ activity budget with the
financier
SA5. understand the brief from the financer and any constraints/ limitations
on the budget
SA6. communicate the final budget to key decision makers, financiers and
members of the accounts team
B. Professional Skills Decision making
The user/individual on the job needs to know and understand how to:
SA7. make relevant decisions related to social media activities required to
achieve budget forecasts for the year
Plan and Organize
The user/individual on the job needs to know and understand:
SA8. how to plan expenses and outflow of finances in a manner that is cost effective
SA9. how to track the online social media budget, ensure activities stay
within the agreed budget and minimize overruns
SA10. how to ensure proper implementation of social media budget allotted
Customer Centricity
The user/individual on the job needs to know and understand:
SB1. how to ensure that organization’s needs and requirements are assessed
Problem Solving
The user/individual on the job needs to know and understand how to:
SB2. critically analyze the response of their campaign and work for the
improvement
SB3. handle unfavorable comparisons of the online marketing campaigns of
competitors with competitor’s budget strategy
Analytical Thinking
The user/individual on the job needs to know and understand:
SB4. how to assess the impact of selecting online social media activities and its
impact on the budget requirements
SB5. how to analyze the budget for social media tools that are required in the
organization
Critical thinking
The user/individual on the job needs to know and understand how to:
SB6. evaluate the data gathered from the paid online campaign for the
effectiveness of online marketing strategies implemented
Prepare MIS and analytical report for social media
Description This OS unit is about creating the MIS (Management Information System) and
analytical reports for social media marketing campaigns
Scope This unit/task covers the following:
• Generate weekly/ monthly / yearly analytic report for social media campaign
• Prepare MIS report
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Generate Analytic
weekly/monthly/
yearly report
To be competent, the user/individual on the job must be able to:
PC1. audit the current social media approach
PC2. collect data and statistics (followers, clicks, retweets, favorites etc.)
PC3. mix metrics and qualitative analytical report to gauge the success of a product
launch, marketing campaign, or event
PC4. prepare an explanatory piece of research
PC5. present information in an easy to understand format, that is acceptable to the
organization
Prepare MIS report PC6. prepare different types of reports expected by the management/ other internal functions
PC7. prepare and present information in the defined format to meet requirements
PC8. respond positively to feedback and changes in requirements
PC9. review the reports to identify key trends and other variances
Knowledge and Understanding (K)
A. Organizational Context
(Knowledge of the company / organization and its processes)
The user/individual on the job needs to know and understand:
KA1. organizational norms and policies relating to social media
KA2. content production process followed by the organization
KA3. organizational policies for constructing MIS reports, including the report’s
format and readability
B. Technical Knowledge
The user/individual on the job needs to know and understand:
KB1. how to organize the collected data
KB2. problems and issues which may impact the achievement of objectives and targets
KB3. campaign information required to carry out analysis
KB4. how to realize the expected output from the MIS reports through
the information available
Skills (S)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. document the data provided by the social media advertising platforms
SA2. document the data provided by the web analytics tools
SA3. create the website traffic and conversion report
SA4. create and maintain social media activity related databases
Reading Skills
The user/individual on the job needs to know and understand how to:
SA5. read and understand instructions, policies, procedures and norms regarding
MIS reportage
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA6. liaise with relevant departments to understand reporting requirements
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. plan and prioritize work according to the requirements
SB2. organize and interpret data in a detailed, organized manner, ensuring that no
potential issues are overlooked
Decision making
The user/individual on the job needs to know and understand how to:
SB3. finalize the detailed analytical report
Manage a team
Description This OS unit is about effectively working with colleagues and managing a team
within the organization.
Scope This unit/task covers the following:
• Interact and communicate effectively with colleagues
• Manage social media team and monitor achievement of targets
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Interact and
communicate
effectively with
colleagues
To be competent, the user/individual on the job must be able to:
PC1. maintain clear communication with colleagues (by all means including face to-face, telephonic as well as written)
PC2. lead a team to achieve the target
PC3. pass on information to colleagues in line with organizational requirements
in an effective manner
PC4. adhere to commitments made to team members
PC5. share feedback and analyze gaps in work performance
PC6. comply with organization’s policies and procedures for working with
colleagues
Manage social media
team and monitor
achievement of targets
PC8. develop plan to achieve targets through delegation and control
PC9. lead, monitor and motivate the social media team to achieve
targets
PC10. supervise meetings with other executives to monitor online
campaign/activities and suggest ways/methods to improve
performance
PC11. prepare a monthly performance report
PC12. resolve conflicts and escalate issues (where required) for better team
structure
Knowledge and Understanding (K)
A. Organizational
Context (Knowledge
of the company /
organization and its
processes)
The user/individual on the job needs to know and understand:
KA1. the overall social media strategy, plan and budget
KA2. online campaign/activity and targets for each segment
KA3. organization’s policies and procedures for working with colleagues
KA4. importance of effective communication and establishing good working
relationships with colleagues
KA5. different methods of communication and the circumstances in which it is
appropriate to use these
KA6. importance of creating an environment of trust and mutual respect
KA7. implications of his/her work on the work and schedule of others
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. different types of information that colleagues might need and the
importance of providing this information when it is required
KB2. importance of helping colleagues with problems, in order to meet set
deadlines and quality standards
Skills (S)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. complete written work with attention to detail
SA2. write documents related to Key result area , performance management
Reading Skills
The user/individual on the job needs to know and understand how to:
SA3. read and understand the description of the product/campaign before
making strategies
SA4. read instructions, guidelines/procedures
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA5. listen effectively and communicate information orally
SA6. ask for clarification and advice from the concerned person
SA7. discuss work with peers and solicit their feedback on improvements
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. plan and prioritize work according to the priorities
SB2. make decisions on a suitable course of action or response keeping in view, the resource utilization while meeting commitments
Decision making
The user/individual on the job needs to know and understand how to:
SB3. plan and organize work to achieve targets and deadlines
Customer Centricity
The user/individual on the job needs to know and understand how to:
SB4. check that the work meets customer/client/organizational requirements
Problem Solving
The user/individual on the job needs to know and understand how to:
SB5. apply problem solving approaches in different situations
Critical Thinking
The user/individual on the job needs to know and understand how to:
SB6. apply balanced judgments to different situations
Maintain workplace health and safety
Description This OS unit is about contributing towards maintaining a healthy, safe and secure
working environment
Scope This unit/task covers the following:
understanding the health, safety and security risks prevalent in the workplace
knowing the people responsible for health and safety and the resources available
identifying and reporting risks
complying with procedures in the event of an emergency
Performance Criteria(PC) w.r.t. the Scope
Element Performance Criteria
Understanding the
health, safety and
security risks
prevalent in the
workplace
To be competent, the user/individual on the job must be able to:
PC1. maintain one’s posture and position to minimize fatigue and the risk of injury
PC2. maintain first aid kit and keep oneself updated on the first aid procedures
PC3. identify and document potential risks like sitting postures while using
computer, eye fatigue and other hazards in the workplace
PC4. accurately maintain accident reports
PC5. report health and safety risks/ hazards to concerned personnel
PC6. participate in organization health and safety knowledge sessions and drills
Knowing the people
responsible for
health and safety and
the resources
available
PC7. identify the people responsible for health and safety in the workplace,
including those to contact in case of an emergency
PC8. identify security signals e.g. fire alarms and places such as staircases, fire
warden stations, first aid and medical rooms
Identifying and
reporting risks
PC9. identify aspects of your workplace that could cause potential risk to own and
others health and safety
PC10.ensure own personal health and safety, and that of others in the workplace
though precautionary measures
PC11.identify and recommend opportunities for improving health, safety, and
security to the designated person
PC12.report any hazards outside the individual’s authority to the relevant person in line with organizational procedures and warn other people who may be affected
Complying with
procedures in the
event of an
emergency
PC13.follow organization’s emergency procedures for accidents, fires or any other
natural calamity in case of a hazard
PC14.identify and correct risks like illness, accidents, fires or any other natural
calamity safely and within the limits of individual’s authority
Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)
The user/individual on the job needs to know and understand:
KA1. organization’s norms and policies relating to health and safety
KA2. government norms and policies regarding health and safety and related
emergency procedures
KA3. limits of authority while dealing with risks/ hazards
KA4. the importance of maintaining high standards of health and safety at a
workplace
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. the different types of health and safety hazards in a workplace
KB2. safe working practices for own job role
KB3. evacuation procedures and other arrangements for handling risks
KB4. names and contact numbers of people responsible for health and safety in a
workplace
KB5. how to summon medical assistance and the emergency services, where
necessary
KB6. vendors’ or manufacturers’ instructions for maintaining health and safety
while using equipments, systems and/or machines
Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. write and provide feedback regarding health and safety to the concerned
people
SA2. write and highlight potential risks or report a hazard to the concerned people
Reading Skills
The user/individual on the job needs to know and understand how to:
SA3. read instructions, policies, procedures and norms relating to health and safety
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. highlight potential risks and report hazards to the designated people
SA5. listen and communicate information with all concerned or affected
B. Professional Skills Decision making
The user/individual on the job needs to know and understand how to:
SB1. make decisions on a suitable course of action or plan
Plan and Organize
The user/individual on the job needs to know and understand how to:
SB2. plan and organize people and resources to deal with risks/ hazards that lie
within the scope of one’s individual authority
Customer Centricity
The user/individual on the job needs to know and understand how to:
SB3. build and maintain positive and effective relationships with colleagues and
customers
Problem Solving
The user/individual on the job needs to know and understand how to:
SB4. apply problem solving approaches in different situations
Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB5. analyze data and activities
Critical Thinking
The user/individual on the job needs to know and understand how to:
SB6. understand hazards that fall within the scope of individual authority and
report all hazards that may supersede one’s authority
SB7. apply balanced judgments in different situations
