Sales Coordinator free of cost 6 month
Brief Job Description: Individuals at this job are responsible for back-end sales activities
Personal Attributes: This job requires the individual to enter details of sales transactions into the sales system/ software, generate invoices and manage collections on behalf of the company. The individual also prepares MIS reports for management on the quantity of inventory sold and sales value generated.
| Qualifications Pack Code | MES/Q0204 | ||
| Job Role | Sales Coordinator This job role is applicable in both national and international scenarios | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Television, Print, Radio, Digital, Out-of-home | Last reviewed on | 21/11/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
| NSQC Clearance on | 22/08/2019 |
| Job Role | Sales Coordinator |
| Role Description | Back-end sales activities/ coordination |
| NSQF level | 4 |
| Minimum Educational Qualifications Maximum Educational Qualifications | Class XII Graduate |
| Prerequisite License or Training | Sales Operations (Suggested) |
| Minimum Job Entry Age | 18 years |
| Experience | 1-3 years |
| Applicable National Occupational Standards (NOS) | |
| Performance Criteria | As described in the relevant OS units |
| Keywords /Terms | Description |
| Ad views | Total number of times the advertisement has been seen by the audience |
| Barter | An offer in which advertisement space/time is exchanged for goods/ non- monetary consideration |
| Billing | The total invoiced value payable by the client for the advertisement time/space purchased |
| Budget | Budget is an estimate of the total cost of production that may include a break-up of cost components |
| Campaign | Advertisement effort across media platforms, planned during a specific time period |
| Day parts | Specific time-slots during the day |
| Effective rate | The final advertisement rate offered to the client after discounts |
| Frequency | The number of times the audience is exposed to an advertisement in a particular medium |
| Make-good | A repeat run of an advertisement to compensate for an error or omission by the broadcaster |
| Market share | The share of the company in the total market of a product/service |
| Media buyer | An individual handling purchases of advertising space/time across advertising mediums |
| Media planner | An individual skilled in selecting and determining the correct use of advertising space/media on behalf of an advertiser |
| Rate | The fee for a unit of advertisement space or time |
| Reach | The total size of the audience that the medium is able to communicate with |
| Sales Forecast | Predictions and estimates based on historical sales performance using trends and assumptions for the current period |
| Schedule | A list of advertisements planned to be a part of the campaign |
| Sponsorship | Paid advertising in the form of specifically generated programming/content advertising for the product/service of the client |
| Target Audience | Set of individuals with similar characteristics that are prospective customers of the advertisers’ product/service |
| Target Market | The geographic area over which the advertising campaign is focused |
| Sector | Sector is a conglomeration of different business operations having similar businesses and interests. It may also be defined as a distinct subset of the economy whose components share similar characteristics and interests. |
| Sub-sector | Sub-sector is derived from a further breakdown based on the characteristics and interests of its components. |
| Vertical | Vertical may exist within a sub-sector representing different domain areas or the client industries served by the industry. |
| Occupation | Occupation is a set of job roles, which perform similar/related set of functions in an industry |
| Function | Function is an activity necessary for achieving the key purpose of the sector, occupation, or area of work, which can be carried out by a person or a group of persons. Functions are identified through functional analysis and form the basis of OS. |
Sales Coordinator free of cost 6 month
| Sub-functions | Sub-functions are sub-activities essential to fulfill the achieving the objectives of the function. |
| Job role | Job role defines a unique set of functions that together form a unique employment opportunity in an organization. |
| Occupational Standards (OS) | OS specify the standards of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet that standard consistently. Occupational Standards are applicable both in the Indian and global contexts. |
| Performance Criteria | Performance Criteria are statements that together specify the standard of performance required when carrying out a task |
| National Occupational Standards (NOS) | NOS are Occupational Standards which apply uniquely in the Indian context. |
| Qualifications Pack Code | Qualifications Pack Code is a unique reference code that identifies a qualifications pack. |
| Qualifications Pack(QP) | Qualifications Pack comprises the set of OS, together with the educational, training and other criteria required to perform a job role. A Qualifications Pack is assigned a unique qualification pack code. |
| Unit Code | Unit Code is a unique identifier for an Occupational Standard, which is denoted by an ‘N’. |
| Unit Title | Unit Title gives a clear overall statement about what the incumbent should be able to do. |
| Description | Description gives a short summary of the unit content. This would be helpful to anyone searching on a database to verify that this is the appropriate OS they are looking for. |
| Scope | Scope is the set of statements specifying the range of variables that an individual may have to deal with in carrying out the function which have a critical impact on the quality of performance required. |
| Knowledge and Understanding | Knowledge and Understanding are statements which together specify the technical, generic, professional and organizational specific knowledge that an individual needs in order to perform to the required standard. |
| Organizational Context | Organizational Context includes the way the organization is structured and how it operates, including the extent of operative knowledge managers have of their relevant areas of responsibility. |
| Technical Knowledge | Technical Knowledge is the specific knowledge needed to accomplish specific designated responsibilities. |
| Core Skills/Generic Skills | Core Skills or Generic Skills are a group of skills that are key to learning and working in today’s world. These skills are typically needed in any work environment. In the context of the OS, these include communication related skills that are applicable to most job roles. |
| Keywords /Terms | Description |
| NOS | National Occupational Standard(s) |
| QP | Qualifications Pack |
| NVEQF | National Vocational Education Qualifications Framework |
| NVQF | National Vocational Qualifications Framework |
National Occupational Standard
| Unit Code | MES/N0210 |
| Unit Title (Task) | Manage sales operations |
| Description | This OS unit is about managing sales operations including inventory and billing |
| Scope | This unit/task covers the following: Managing sales operations |
| Performance Criteria (PC) w.r.t. the Scope | |
| Element | Performance Criteria |
| Managing sales operations | To be competent, the user/individual on the job must be able to: PC1. understand details (inventory, rate, customer etc.) from the sales contracts PC2. create an operations schedule, if appropriate PC3. raise invoices and enter information into the sales system on the basis of inventory sold, creating and distributing site/inventory trackers as appropriate PC4. prepare, check and generate traffic orders based on ros received from clients/agencies PC5. generate and maintain reports on debtors, competitors, lost clients etc, and forward these reports to relevant parties for follow-up |
| Knowledge and Understanding (K) | |
| A. Organizational Context (Knowledge of the company / organization and its processes) | The user/individual on the job needs to know and understand: KA1. the total advertisement inventory available with the organization KA2. the sales process being followed by the organization and the key activities involved |
| B. Technical Knowledge | The user/individual on the job needs to know and understand: KB1. the features and workings of the sales system and how to use it effectively KB2. how to calculate customer billings and prepare accurate invoices KB3. how to manage customer collections effectively KB4. how to generate relevant mis reports that can be useful to management KB5. how to effectively use software (microsoft excel, sap, salesforce) KB6. applicable legal and regulatory requirements |
| Skills (S) (Optional) | |
| A. Core Skills/ Generic Skills | Writing Skills |
| The user/individual on the job needs to know and understand how to: SA1. input data accurately into the sales system SA2. prepare accurate sales MIS reports in various cuts including metrics such as inventory sold, rate at which sold, average debtors etc. | |
| Reading Skills | |
| The user/individual on the job needs to know and understand how to: SA3. read inventory consumption reports (such as playout logs) to determine the quantity of inventory sold |
| SA4. read contracts to determine the value/rate at which the inventory is sold SA5. read, monitor and analyse media (newspapers,hoardings etc) to generate leads for sales team members | |
| Oral Communication (Listening and Speaking skills) | |
| The user/individual on the job needs to know and understand how to: SA6. identify and network with potential clients through personal networks, recommendations from existing clients, cold calls, industry events SA7. make contact and build rapport with identified potential clients SA8. network with content production teams to identify opportunities for media integrations | |
| B. Professional Skills | Plan and Organize |
| The user/individual on the job needs to know and understand how to: SB1. raise invoices and manage billing and collections within the time-frame acceptable within the organisation | |
| Problem Solving | |
| The user/individual on the job needs to know and understand how to: SB2. identify any problems associated with the successful execution of the task and undertake steps to mitigate them | |
| Decision making | |
| The user/individual on the job needs to know and understand how to: SB3. make and justify decisions relating to the future sales strategy and consider the broader organisational implications SB4. determine sales direction within the limits of your authority | |
| Analytical Thinking | |
| The user/individual on the job needs to know and understand how to: SB5. undertake analytical activities to develop sales activities SB6. undertake customer segmentation analysis to recognize key customer groups and segments to maximize sales success | |
| Critical Thinking | |
| The user/individual on the job needs to know and understand how to: SB7. assess financial implications of sales activities in the context of strategy and the most cost effective and beneficial methods SB8. create a sense of common purpose and direction while managing sales operations individually or with the team | |
| Customer Centricity | |
| The user/individual on the job needs to know and understand how to: NA |
NOS Version Control
| NOS Code | MES/N0210 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Television, Print, Radio, Digital, Out-of-home | Last reviewed on | 21/11/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
National Occupational Standard
| Skills (S) (Optional) | |
| A. Core Skills/ Generic Skills | Writing Skills |
| The user/individual on the job needs to know and understand how to: SA1. organize and store documentation SA2. access information available through internal processes/ systems to draw insights SA3. create and maintain advertising activity related databases | |
| Reading Skills | |
| The user/individual on the job needs to know and understand how to: SA4. read and understand instructions, policies, procedures and norms regarding MIS reportage | |
| Oral Communication (Listening and Speaking skills) | |
| The user/individual on the job needs to know and understand how to: SA5. liaise with relevant departments to understand reporting requirements | |
| B. Professional Skills | Plan and Organize |
| The user/individual on the job needs to know and understand how to: SB1. organise and interpret data in a detailed, organized manner, ensuring that no potential issues are overlooked SB2. able to organize information efficiently and effectively. | |
| Decision making | |
| The user/individual on the job needs to know and understand how to: SB3. make decisions for smooth & successful operation of businesses based on these reports | |
| Analytical Thinking | |
| The user/individual on the job needs to know and understand how to: SB4. use these reports for analyzing different aspects of business | |
| Problem Solving | |
| The user/individual on the job needs to know and understand how to: SB5. prepare MIS reports to support decision making/analysing the trend eg., market/product/competitor etc., | |
| Critical Thinking | |
| The user/individual on the job needs to know and understand how to: SB6. make better plans and carefully organize business operations depending on these reports | |
| Customer Centricity | |
| The user/individual on the job needs to know and understand how to: SB7. share relevant information through MIS |
| NOS Code | MES/N0216 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Television, Print, Radio, Digital, Out-of-home | Last reviewed on | 21/11/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
| SA5. read, monitor and analyze media (newspapers, hoardings etc.) to generate leads for sales team members | |
| Oral Communication (Listening and Speaking skills) | |
| The user/individual on the job needs to know and understand how to: SA6. liaise with relevant departments to clearly understand sales processes and collection procedures | |
| B. Professional Skills | Plan and Organize |
| The user/individual on the job needs to know and understand how to: SB1. raise invoices and manage billing and collections within the time-frame acceptable within the organization SB2. use relevant IT systems available in an organization related to sales collections SB3. complete the documents, contracts and records required by the organisation relating to the collections | |
| Problem Solving | |
| The user/individual on the job needs to know and understand how to: SB4. identify any problems associated with successful collections and undertake steps to mitigate them, or raise concerns to appropriate personnel | |
| Decision Making | |
| The user/individual on the job needs to know and understand how to: SB5. make decisions to report to relevant people with the reasons when orders cannot be processed | |
| Customer Centricity | |
| The user/individual on the job needs to know and understand how to: SB6. ensure that clients’ requirements are passed on promptly to those responsible for fulfilling them | |
| Analytical thinking | |
| The user/individual on the job needs to know and understand how to: N.A | |
| Critical Thinking | |
| The user/individual on the job needs to know and understand how to: N.A |
NOS Version Control
| NOS Code | MES/N0217 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Television, Print, Radio, Digital, Out-of- home | Last reviewed on | 21/11/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
National Occupational Standard
| Unit Code | MES/N0104 |
| Unit Title (Task) | Maintain workplace health and safety |
| Description | This OS unit is about contributing towards maintaining a healthy, safe and secure working environment |
| Scope | This unit/task covers the following: Understanding the health, safety and security risks prevalent in the workplaceKnowing the people responsible for health and safety and the resources availableIdentifying and reporting risksComplying with procedures in the event of an emergency |
| Performance Criteria (PC) w.r.t. the Scope | |
| Element | Performance Criteria |
| Understanding the | To be competent, the user/individual on the job must be able to: PC1. understand and comply with the organization’s current health, safety and security policies and procedures PC2. understand the safe working practices pertaining to own occupation PC3. understand the government norms and policies relating to health and safety including emergency procedures for illness, accidents, fires or others which may involve evacuation of the premises PC4. participate in organization health and safety knowledge sessions and drills |
| health, safety and | |
| security risks prevalent | |
| in the workplace | |
| Knowing the people | PC5. identify the people responsible for health and safety in the workplace, including those to contact in case of an emergency PC6. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms |
| responsible for health | |
| and safety and the | |
| resources available | |
| Identifying and reporting risks | PC7. identify aspects of your workplace that could cause potential risk to own and others health and safety PC8. ensure own personal health and safety, and that of others in the workplace though precautionary measures PC9. identify and recommend opportunities for improving health, safety, and security to the designated person PC10. report any hazards outside the individual’s authority to the relevant person in line with organizational procedures and warn other people who may be affected |
| Complying with | PC11. follow organization’s emergency procedures for accidents, fires or any other natural calamity in case of a hazard PC12. identify and correct risks like illness, accidents, fires or any other natural calamity safely and within the limits of individual’s authority |
| procedures in the | |
| event of an | |
| emergency | |
| Knowledge and Understanding (K) | |
| A. Organizational Context (Knowledge | The user/individual on the job needs to know and understand: KA1. organization’s norms and policies relating to health and safety KA2. government norms and policies regarding health and safety and related emergency procedures KA3. limits of authority while dealing with risks/ hazards |
| of the company / | |
| organization and its |
NOS Version Control
| NOS Code | MES/N0104 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Television, Print, Radio, Digital, Out-of-home | Last reviewed on | 21/11/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
Annexure
Nomenclature for QP and NOS
Qualifications Pack
| Sub-sector | Range of Occupation numbers |
| Film | 01-20 |
| Television | 21-30 |
| 31-35 | |
| Animation | 36-45 |
| Gaming | 46-55 |
| Radio | 56-60 |
| Digital | 61-70 |
| OOH / Advertising | 71-80 |
| Creative & Performing Art | 81-85 |
| Sound & Music | 86-90 |
| Theme & Amusement Park | 91-95 |
| Event Management | 96-99 |
| Sequence | Description | Example |
| Three letters | Media and Entertainment | MES |
| Slash | / | / |
| Next letter | Whether QP or NOS | Q |
| Next two numbers | Ad Sales / Account Management/ Scheduling/ Traffic | 02 |
| Next two numbers | Sales Coordinator (Media Organization) | 04 |
Sales Coordinator free of cost 6 month
CRITERIA FOR ASSESSMENT OF TRAINEES
Job Role: Sales Coordinator
Qualification Pack: MES/Q0204
Sector Skill Council: Media and Entertainment Skills Council
| Guidelines for Assessment: |
| 1. Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each PC. |
| 2. The assessment for the theory & Practical part will be based on knowledge bank of questions created by the AA and approved by SSC. |
| 3. Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below) |
| 4. Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/training center based on this criteria. |
| 5. To pass the Qualification Pack , every trainee should score a minimum of 70% cumulatively (Theory and Practical). |
| Assessment Outcomes | Assessment Criteria for outcomes | Marks Allocation | |||
| Total Mark | Out Of | Theory | Skills Practical | ||
| MES/N0210 (Manage sales operations) | PC1.Understand details (inventory, rate, customer etc.) from the sales contracts | 100 | 20 | 10 | 50 |
| PC2.Create an operations schedule, if appropriate | 20 | 10 | |||
| PC3.Raise invoices and enter information into the sales system on the basis of inventory sold, creating and distributing site/inventory trackers as appropriate | 20 | 10 | |||
| PC4.Prepare, check and generate Traffic Orders based on ROs received from clients/agencies | 20 | 10 | |||
| PC5.Generate and maintain reports on debtors, competitors, lost clients etc., and forward these reports to relevant parties for follow-up | 20 | 10 | |||
| Total | 100 | 50 | 50 | ||
| MES/N0216 (Prepare MIS reports) | PC1.Gather raw data from the various advertising systems used by the individual | 100 | 15 | 10 | 50 |
| PC2.Interpret information by performing different analyses and draw suitable insights | 15 | 5 | |||
| PC3.Present information in an easy to understand format, that is acceptable to the organization | 10 | 5 | |||
| PC4.Refresh information with latest data from time to time | 10 | 5 | |||
| PC5.Understand the different types of reports expected by the management/ other internal functions | 10 | 5 | |||
| PC6.Prepare and present information in the defined format to meet requirements | 15 | 10 |
PC7.Respond positively to feedback and changes in requirements |
10 |
5 |
|||
PC8.Continuously review the reports to identify key trends and other variances |
15 |
5 |
|||
Total |
100 |
50 |
50 |
||
PC1.Understand details (inventory, rate, customer etc.) |
|||||
from the sales contracts |
20 |
10 |
|||
PC2.Check Traffic Orders based on ROs received from |
|||||
clients/agencies, where appropriate |
20 |
10 |
|||
MES/N0217 |
PC3.Generate and maintain reports on billing and |
||||
(Assist in |
collections |
100 |
20 |
10 |
50 |
collections) |
PC4.Assist sales team members in collections by preparing |
||||
and dispatching reminders and reconciliation reports to |
|||||
agencies and clients |
20 |
10 |
|||
PC5.Respond positively to feedback and changes in |
|||||
requirements |
20 |
10 |
|||
Total |
100 |
50 |
50 |
||
PC1. Understand and comply with the organisation’s |
10 |
5 |
|||
current health, safety and security policies and procedures |
|||||
PC2. Understand the safe working practices pertaining to |
10 |
5 |
|||
own occupation |
|||||
PC3. Understand the government norms and policies |
5 |
3 |
|||
relating to health and safety including emergency |
|||||
procedures for illness, accidents, fires or others which may |
|||||
involve evacuation of the premises |
|||||
PC4. Participate in organization health and safety |
5 |
2 |
|||
knowledge sessions and drills |
|||||
PC5. Identify the people responsible for health and safety |
10 |
5 |
|||
in the workplace, including those to contact in case of an |
|||||
MES/N0104 (Maintain workplace health and safety) |
emergency |
100 |
50 |
||
PC6. Identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms |
10 |
5 |
|||
PC7. Identify aspects of your workplace that could cause potential risk to own and others health and safety |
10 |
5 |
|||
PC8. Ensure own personal health and safety, and that of |
10 |
5 |
|||
others in the workplace though precautionary measures |
|||||
PC9. Identify and recommend opportunities for improving |
5 |
3 |
|||
health, safety, and security to the designated person |
|||||
PC10. Report any hazards outside the individual’s authority |
10 |
5 |
|||
to the relevant person in line with organizational |
|||||
procedures and warn other people who may be affected |
|||||
PC11. Follow organization’s emergency procedures for |
10 |
5 |
|||
accidents, fires or any other natural calamity in case of a |
|||||
hazard |
|||||
PC12. Identify and correct risks like illness, accidents, fires |
5 |
2 |
|||
or any other natural calamity safely and within the limits of |
|||||
individual’s authority |
|||||
Total |
100 |
50 |
50 |
