Advertising Operations course free of cost 6 month
Advertising Operations free of cost 6 month
Brief Job Description:
Individuals at this job are responsible for implementing online advertisement campaigns
Personal Attributes:
This job requires the individual to fulfill sales orders for online campaigns, including placing media bought by advertisers/agencies and running it as planned. The individual is also responsible to evaluate the effectiveness of online campaigns, manage the online advertisement hardware and systems and troubleshoot/resolve any technical and delivery issues that might arise. The individual must be equipped with a thorough knowledge of online advertising and advertisement operations, coding languages and trafficking solutions
Implement online advertisement campaigns
This OS unit is about implementing sales orders for advertisement campaigns on behalf of advertisers/agencies
Trafficking online inventory To be competent, the user/individual on the job must be able to: PC1. Manage traffic operations to fulfill sales orders for online campaigns, ensuring that media bought by advertisers/agencies are placed and run as planned
Evaluating campaign performance PC2. Evaluate campaign performance and delivery Troubleshooting issues in process/technology PC3. Serve as a bridge between the sales and technology functions within the company, assisting in product creation, research, pricing etc., where required PC4. Operate and control the online advertisement hardware and software systems and servers PC5. Proactively diagnose and resolve technical and delivery issues and implement optimization technology/initiatives
Organizational Context (Knowledge of the company / organization and its processes)
The user/individual on the job needs to know and understand: KA1. The company’s product offering and positioning within the internet industry KA2. The key departments and functions within the company KA3. The roles and responsibilities within advertisement operations KA4. The various online advertisement products offered including audio, video, rich media, banners, display advertisements, mobile advertising etc.
Technical Knowledge The user/individual on the job needs to know and understand: KB1. Fundamentals of online advertising KB2. Fundamentals of advertisement operations KB3. Fundamentals of workflow management KB4. Fundamentals of data management and data analytics KB5. Fundamentals of media planning and media buying KB6. Fundamentals of coding languages such as JavaScript, C++, Flash etc. KB7. Fundamentals of Microsoft office, especially Microsoft excel and PowerPoint KB8. Online terminology such as CPM, CPC, CPA, RTB, DSP, DMP etc. and the metrics for measuring online impressions This unit is about implementing sales orders for advertisement campaigns on behalf of advertisers/agencies
Writing Skills The user/individual on the job needs to know and understand how to: SA1. Prepare a management dashboard that puts together data from various sources for analysis SA2. Generate and structure advertisement reports for media campaigns executed on behalf of advertisers/agencies
Reading Skills The user/individual on the job needs to know and understand how to: SA3. Keep updated with trends, news and discussions on online advertising and marketing
Oral Communication (Listening and Speaking skills) The user/individual on the job needs to know and understand how to: SA4. Understand client requirements from sales personnel SA5. Liaise with the marketing department to gather information on live
promotions SA6. Liaise with the billing teams to gather requirements on advertisement reports SA7. Liaise with the business development teams to understand requirements on new technologies that need to be implemented
Plan and Organize The user/individual on the job needs to know and understand how to: SB1. Plan activities to ensure that all trafficking requirements are executed within the timelines committed to the advertiser/ agency SB2. Devise and programme automated reports to improve efficiency of the reporting process
Analytical Thinking The user/individual on the job needs to know and understand how to: SB3. Interpret the impact of new product launches, workflow changes, data requirements on online advertisements and data management
Guidelines for Assessment:
1: Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Performance Criteria (PC) will be assigned marks proportional to itsimportance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for eachPC.
2: The assessment for the theory & Practical part will be based on knowledge bank of questions created by the AA and approved by SSC.
3: Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below)
4:Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/training center based on this criteria.
5:To pass the Qualification Pack, every trainee should score a minimum of 70% cumulatively (Theory and Practical).
5:In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack.
