Animation Director course free of cost 6 months
Account Executive course free of cost 6 months
Brief Job Description: Individuals at this job are responsible for managing preparation of clients’ advertisement end-products
Account Executive course free of cost 6 months
Personal Attributes: This job requires the individual to understand advertising requirements from the client and coordinate with the creative teams within the agency to have them executed. The individual may also be required to liaise with external vendors for production of advertisements, in which case they would be required to negotiate an agreeable fee on behalf of the client. The individual is required to present final work products to clients and obtain their approval Account Executive course free of cost 6 months Account Executive course free of cost 6 months
| Qualifications Pack Code | MES/Q0208 | ||
| Job Role | Account Executive This job role is applicable in both national and international scenarios | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Advertising | Last reviewed on | 20/03/2018 |
| Occupation | Ad Sales / Account Management / Scheduling/ Traffic | Next review date | 20/06/2021 |
| NSQC Clearance on | 22/08/2019 |
| Job Role | Account Executive |
| Role Description | Manage preparation of clients’ advertising end-products |
| NSQF level | 5 |
| Minimum Educational Qualifications Maximum Educational Qualifications | Graduate Post Graduate |
| Prerequisite License or Training | Account management, Advertising |
| Minimum Job Entry Age | 18 years |
| Experience | 3-5 years |
| Applicable National Occupational Standards (NOS) | Compulsory |
| Performance Criteria | As described in the relevant OS units |
| Keywords /Terms | Description |
| Ad views | Total number of times the advertisement has been seen by the audience |
| Barter | An offer in which advertisement space/time is exchanged for goods/ non- monetary consideration |
| Billing | The total invoiced value payable by the client for the advertisement time/space purchased |
| Budget | Budget is an estimate of the total cost of production that may include a break-up of cost components |
| Campaign | Advertisement effort across media platforms, planned during a specific time period |
| Day parts | Specific time-slots during the day |
| Effective rate | The final advertisement rate offered to the client after discounts |
| Frequency | The number of times the audience is exposed to an advertisement in a particular medium |
| Make-good | A repeat run of an advertisement to compensate for an error or omission by the broadcaster |
| Market share | The share of the company in the total market of a product/service |
| Media buyer | An individual handling purchases of advertising space/time across advertising mediums |
| Media planner | An individual skilled in selecting and determining the correct use of advertising space/media on behalf of an advertiser |
| Rate | The fee for a unit of advertisement space or time |
| Reach | The total size of the audience that the medium is able to communicate with |
| Sales Forecast | Predictions and estimates based on historical sales performance using trends and assumptions for the current period |
| Schedule | A list of advertisements planned to be a part of the campaign |
| Sponsorship | Paid advertising in the form of specifically generated programming/content advertising for the product/service of the client |
| Target Audience | Set of individuals with similar characteristics that are prospective customers of the advertisers’ product/service |
| Target Market | The geographic area over which the advertising campaign is focused |
| Sector | Sector is a conglomeration of different business operations having similar businesses and interests. It may also be defined as a distinct subset of the economy whose components share similar characteristics and interests. |
| Sub-sector | Sub-sector is derived from a further breakdown based on the characteristics and interests of its components. |
| Vertical | Vertical may exist within a sub-sector representing different domain areas or the client industries served by the industry. |
| Occupation | Occupation is a set of job roles, which perform similar/related set of functions in an industry |
| Function | Function is an activity necessary for achieving the key purpose of the sector, occupation, or area of work, which can be carried out by a person or a group of persons. Functions are identified through functional analysis and form the basis of OS. Account Executive course free of cost 6 months |
| Sub-functions | Sub-functions are sub-activities essential to fulfill the achieving the objectives of the function. |
| Job role | Job role defines a unique set of functions that together form a unique employment opportunity in an organization. |
| Occupational Standards (OS) | OS specify the standards of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet that standard consistently. Occupational Standards are applicable both in the Indian and global contexts. |
| Performance Criteria | Performance Criteria are statements that together specify the standard of performance required when carrying out a task |
| National Occupational Standards (NOS) | NOS are Occupational Standards which apply uniquely in the Indian context. |
| Qualifications Pack Code | Qualifications Pack Code is a unique reference code that identifies a qualifications pack. |
| Qualifications Pack(QP) | Qualifications Pack comprises the set of OS, together with the educational, training and other criteria required to perform a job role. A Qualifications Pack is assigned a unique qualification pack code. |
| Unit Code | Unit Code is a unique identifier for an Occupational Standard, which is denoted by an ‘N’. |
| Unit Title | Unit Title gives a clear overall statement about what the incumbent should be able to do. |
| Description | Description gives a short summary of the unit content. This would be helpful to anyone searching on a database to verify that this is the appropriate OS they are looking for. |
| Scope | Scope is the set of statements specifying the range of variables that an individual may have to deal with in carrying out the function which have a critical impact on the quality of performance required. |
| Knowledge and Understanding | Knowledge and Understanding are statements which together specify the technical, generic, professional and organizational specific knowledge that an individual needs in order to perform to the required standard. |
| Organizational Context | Organizational Context includes the way the organization is structured and how it operates, including the extent of operative knowledge managers have of their relevant areas of responsibility. |
| Technical Knowledge | Technical Knowledge is the specific knowledge needed to accomplish specific designated responsibilities. |
| Core Skills/Generic Skills | Core Skills or Generic Skills are a group of skills that are key to learning and working in today’s world. These skills are typically needed in any work environment. In the context of the OS, these include communication related skills that are applicable to most job roles. Account Executive course free of cost 6 months |
Account Executive course free of cost 6 months
| Keywords /Terms | Description |
| NOS | National Occupational Standard(s) |
| QP | Qualifications Pack |
| NSQF | National Skill Qualifications Framework |
| NVEQF | National Vocational Education Qualifications Framework |
| NVQF | National Vocational Qualifications Framework |
Overview
This unit is about understanding the advertising requirements and creative goals of the client
| Unit Code | MES/N0213 |
| Unit Title (Task) | Understanding the requirements and creative goals of clients |
| Description | This OS unit is about understanding the advertising requirements and creative goals of the client |
| Scope | This unit/task covers the following: Understanding the advertisement requirements and creative goals of clients:Across a range of media vehicles including Television, Print, Radio, Digital, Out-Of-Home |
| Performance Criteria (PC) w.r.t. the Scope | |
| Element | Performance Criteria |
| Understanding the advertisement requirements and creative goals of the client | To be competent, the user/individual on the job must be able to: PC1. research and understand the creative brief received from the advertiser PC2. arrage meetings/discussions with the client to foster dialogue and a clear understanding of client requirements and creative goals, as required PC3. interact and gather information effectively from the client to be able to create successful advertising solutions, as required PC4. coordinate with internal teams to analyze and agreen upon what work products need to be created based on the client’s needs PC5. respond positively to feedback and changes in creative requirements |
| Knowledge and Understanding (K) | |
| A. Organizational Context (Knowledge of the company / organization and its processes) | The user/individual on the job needs to know and understand: KA1. the advertising process followed at the agency KA2. the client’s advertising budget, vision and objectives KA3. the client’s advertising plan and campaign |
| B. Technical Knowledge | The user/individual on the job needs to know and understand: KB1. fundamentals of advertising and marketing KB2. how to effectively listen and understand client needs and objectives KB3. how to ask the right questions and gather information effectively KB4. how to discuss, flesh out and specify the objectives and creative vision of the client, where appropriate KB5. how to present the idea/concept to the client and solicit their approval KB6. the production costs for a variety of advertisements across mediums, and their fit with client needs KB7. applicable legal and regulatory requirements |
| Skills (S) (Optional) | |
| A. Core Skills/ Generic Skills | Writing Skills |
| The user/individual on the job needs to know and understand how to: SA1. detail out the client’s requirements and objectives |
| Account Executive course free of cost 6 months | Reading Skills |
| The user/individual on the job needs to know and understand how to: SA2. read the advertiser’s media plan and campaign details | |
| Oral Communication (Listening and Speaking skills) | |
| The user/individual on the job needs to know and understand how to: SA3. liaise with the client and creative/ art & design teams and ensure that the former’s needs are understood and well-executed by the latter | |
| B. Professional Skills | Plan and Organize |
| The user/individual on the job needs to know and understand how to: SB1. ensure that the advertising end-products are prepared and presented in line with pre-determined client requirements and creative goals | |
| Problem Solving | |
| The user/individual on the job needs to know and understand how to: SB2. identify problems with the effective execution of the task and undertake measures to overcome them | |
| Critical Thinking | |
| The user/individual on the job needs to know and understand how to: SB3. set clear expectations of what advertising may or may not achieve at the outset of agreements with clients SB4. reach agreement with clients about levels of customer care before the sale is agreed | |
| Analytical Thinking | |
| The user/individual on the job needs to know and understand how to: SB5. analyse and evaluate completed advertising against client satisfaction, the time taken to service the contract and the money raised for your organisation | |
| Decision Making | |
| The user/individual on the job needs to know and understand how to: SB6. maintain contact with clients even when there is not the immediate possibility of a sale | |
| Customer Centricity | |
| The user/individual on the job needs to know and understand how to: SB7. deal with changes during campaigns in a way that meets the needs of your organization while maintaining a good relationship with clients |
NOS Version Control
| NOS Code | MES/N0213 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Advertising | Last reviewed on | 20/03/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
Account Executive course free of cost 6 months
This unit is about liaising between the client and the creative/ art & design departments to deliver the required advertising end-products
| Unit Code | MES/N0215 |
| Unit Title (Task) | Coordinating with creative teams as well as external vendors |
| Description | This OS unit is about liaising between the client and the creative/ art & design departments to deliver the required advertising end-products |
| Scope | This unit/task covers the following: Liaising between the client and the creative/ art & design departmentsAcross a range of media vehicles including Television, Print, Radio, Digital, Out-Of-Home |
| Performance Criteria (PC) w.r.t. the Scope | |
| Element | Performance Criteria |
| Liaising between the client and the creative/ art & design departments | To be competent, the user/individual on the job must be able to: PC1. understand the creative brief received from the advertiser and communicate it comprehensively to the creative/ art & design team PC2. oversee the conceptualization of ideas/concepts by the creative/ art & design team to ensure that the brief is executed accurately PC3. estimate agency fees to develop the advertisement PC4. negotiate with third-party vendors developing the advertisement (if required) PC5. obtain approval on the fee/ ideas/ concepts PC6. oversee preparation of the advertisement to ensure that the advertisers needs are met |
| Knowledge and Understanding (K) | |
| A. Organizational Context (Knowledge of the company / organization and its processes) | The user/individual on the job needs to know and understand: KA1. the advertising process followed at the agency KA2. the clients advertising budget, vision and objectives KA3. the client’s advertising plan and campaign KA4. the third-party vendors that a company deals with |
| B. Technical Knowledge | The user/individual on the job needs to know and understand: KB1. fundamentals of advertising and marketing KB2. how to prepare a brief for the creative/ art & design teams that clearly specifies client objectives KB3. how to liaise and communicate effectively with the creative/ art & design teams, outlining client goals and creative vision KB4. how to present the idea/concept to the client and solicit their approval KB5. the production costs for a variety of advertisements across mediums KB6. how to estimate the costs involved to prepare an advertisement across media vehicles and coordinate the preparation of an invoice KB7. how to negotiate with third-party vendors KB8. applicable legal and regulatory requirements |
| Skills (S) (Optional) | |
| A. Core Skills/ Generic Skills | Writing Skills |
| The user/individual on the job needs to know and understand how to: SA1. prepare a brief for the creative/ art & design team that encapsulates the client’s vision and expectations from the end-product SA2. supervise/prepare a brief for the creative/ art & design team that encapsulates the client’s vision and expectations from the end-product SA3. prepare, or coordinate the preparation, of client and vendor billings and invoices, as required | |
| Reading Skills | |
| The user/individual on the job needs to know and understand how to: SA4. read the advertisers media plan and campaign details | |
| Oral Communication (Listening and Speaking skills) | |
| The user/individual on the job needs to know and understand how to: SA5. liaise with the client and creative/ art & design teams and ensure that the former’s needs are understood and well-executed by the latter SA6. discuss and finalise the fee to be charged for preparing an advertisement | |
| B. Professional Skills | Plan and Organize |
| The user/individual on the job needs to know and understand how to: SB1. ensure that the advertising end-products are prepared and presented to the client within the time-frame committed | |
| Problem Solving | |
| The user/individual on the job needs to know and understand how to: SB2. identify problems with the effective execution of the task and undertake measures to overcome them | |
| Decision Making | |
| The user/individual on the job needs to know and understand how to: SB3. make relevant decisions related to the area of work e.g. sequencing of activities, choice of creative and art departments,conceptualization of ideas/concepts, production techniques & costs, choice of location, vendor selection etc. | |
| Analytical Thinking | |
| The user/individual on the job needs to know and understand how to: SB4. how to assess the impact of selecting production techniques, cast, crew, vendors and suppliers on the time, location and budget of the production, and their impact on clients advertising budget, vision,campaign and objectives | |
| Customer Centricity | |
| The user/individual on the job needs to know and understand how to: SB5. communicate and coordinate properly about project requirements there by facilitating team development and meeting the client requirements | |
| Critical Thinking | |
| The user/individual on the job needs to know and understand how to: SB6. appraise the quality of the production activities to ensure they are in line with the expected quality standards and suggest areas of improvement. |
NOS Version Control
| NOS Code | MES/N0215 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Advertising | Last reviewed on | 20/03/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
| Unit Code | MES/N0216 |
| Unit Title (Task) | Prepare MIS reports |
| Description | This OS unit is about using data from functional systems and processes to prepare MIS reports based on the individual’s job role |
| Scope | This unit/task covers: Using data from functional systems and processes to draw insights for reportingPreparing MIS reports |
| Performance Criteria (PC) w.r.t. the Scope | |
| Element | Performance Criteria |
| Using data from systems and processes to draw insights for reporting | To be competent, the user/individual on the job must be able to: PC1. gather raw data from the various advertising systems used by the individual PC2. interpret information by performing different analyses and draw suitable insights PC3. present information in an easy to understand format, that is acceptable to the organisation PC4. refresh information with latest data from time to time |
| Preparing MIS reports | PC5. understand the different types of reports expected by the management/ other internal functions PC6. prepare and present information in the defined format to meet requirements PC7. respond positively to feedback and changes in requirements PC8. continuously review the reports to identify key trends and other variances |
| Knowledge and Understanding (K) | |
| A. Organizational Context (Knowledge of the company / organization and its processes) | The user/individual on the job needs to know and understand: KA1. organizational norms and policies relating to advertising KA2. organizational policies for constructing mis reports, including the reports’ format, readability, guidelines, the imperatives it must incorporate and the terms and conditions for serving different clients |
| B. Technical Knowledge | The user/individual on the job needs to know and understand: KB1. forecasts, objectives, targets and key performance indicators for the activities that are undertaken KB2. the problems and issues which may impact upon the achievement of objectives, targets and key performance indicators KB3. the information needed to be able to carry out analyses KB4. how to realise the expected output from the MIS reports through the information available KB5. how to interpret the information and draw suitable insights KB6. how to analyse information in different ways |
| Skills (S) (Optional) |
| A. Core Skills/ Generic Skills | Writing Skills |
| The user/individual on the job needs to know and understand how to: SA1. organize and store documentation SA2. access information available through internal processes/ systems to draw insights SA3. create and maintain advertising activity related databases | |
| Reading Skills | |
| The user/individual on the job needs to know and understand how to: SA4. read and understand instructions, policies, procedures and norms regarding MIS reportage | |
| Oral Communication (Listening and Speaking skills) | |
| The user/individual on the job needs to know and understand how to: SA5. liaise with relevant departments to understand reporting requirements | |
| B. Professional Skills | Plan and Organize |
| The user/individual on the job needs to know and understand how to: SB1. organise and interpret data in a detailed, organized manner, ensuring that no potential issues are overlooked SB2. able to organize information efficiently and effectively. | |
| Decision making | |
| The user/individual on the job needs to know and understand how to: SB3. make decisions for smooth & successful operation of businesses based on these reports | |
| Analytical Thinking | |
| The user/individual on the job needs to know and understand how to: SB4. use these reports for analyzing different aspects of business | |
| Problem Solving | |
| The user/individual on the job needs to know and understand how to: SB5. prepare MIS reports to support decision making/analysing the trend eg., market/product/competitor etc., | |
| Critical Thinking | |
| The user/individual on the job needs to know and understand how to: SB6. make better plans and carefully organize business operations depending on these reports | |
| Customer Centricity | |
| The user/individual on the job needs to know and understand how to: SB7. share relevant information through MIS |
NOS Version Control
| NOS Code | MES/N0216 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Advertising | Last reviewed on | 20/03/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
Overview
This unit is about contributing towards maintaining a healthy, safe and secure working environment
| Unit Code | MES/N0104 |
| Unit Title (Task) | Maintain workplace health and safety |
| Description | This OS unit is about contributing towards maintaining a healthy, safe and secure working environment |
| Scope | This unit/task covers the following: Understanding the health, safety and security risks prevalent in the workplaceKnowing the people responsible for health and safety and the resources availableIdentifying and reporting risksComplying with procedures in the event of an emergency |
| Performance Criteria (PC) w.r.t. the Scope | |
| Element | Performance Criteria |
| Understanding the health, safety and security risks prevalent in the workplace | To be competent, the user/individual on the job must be able to: PC1. maintain one’s posture and position to minimize fatigue and any risk of injury PC2. maintain first aid kit and keep oneself updated on the first aid procedures PC3. identify and document potential risks like sitting postures while using computer, eye fatigues and other hazards at the workplace PC4. accurately maintain accident reports PC5. report health and safety risks/ hazards to the concerned personnel PC6. participate in organization’s health and safety knowledge sessions and drills |
| Knowing the people responsible for health and safety and the resources available | PC7. identify the people responsible for health and safety at the workplace, including those to contact in case of an emergency PC8. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms |
| Identifying and reporting risks | PC9. identify aspects of your workplace that could cause potential risk to own and others health and safety PC10. ensure own personal health and safety, and that of others at the workplace through precautionary measures PC11. identify and recommend opportunities for improving health, safety, and security to the designated person PC12. report any hazards outside the individual’s authority to the relevant person in line with organisational procedures and warn other people who may be affected |
| Complying with procedures in | PC13. follow organization’s emergency procedures for accidents, fires or any other natural calamity in case of a hazard |
| the event of an emergency | PC14. identify and correct risks like illness, accidents, fires or any other natural calamity safely and within the limits of individual’s authority |
| Knowledge and Understanding (K) | |
| A. Organizational Context (Knowledge of the company / organization and its processes) | The user/individual on the job needs to know and understand: KA1. organization’s norms and policies relating to health and safety KA2. government norms and policies regarding health and safety and related emergency procedures KA3. limits of authority while dealing with risks/ hazards KA4. the importance of maintaining high standards of health and safety at a workplace |
| B. Technical Knowledge | The user/individual on the job needs to know and understand: KB1. the different types of health and safety hazards in a workplace KB2. safe working practices for own job role KB3. evacuation procedures and other arrangements for handling risks KB4. names and contact numbers of people responsible for health and safety in a workplace KB5. how to summon medical assistance and the emergency services, where necessary KB6. vendors’ or manufacturers’ instructions for maintaining health and safety while using equipment, systems and/or machines |
| Skills (S) (Optional) | |
| A. Core Skills/ Generic Skills | Writing Skills |
| The user/individual on the job needs to know and understand how to: SA1. how to write and provide feedback regarding health and safety to the concerned people SA2. how to write and highlight potential risks or report a hazard to the concerned people | |
| Reading Skills | |
| The user/individual on the job needs to know and understand how to: SA3. read instructions, policies, procedures and norms relating to health and safety | |
| Oral Communication (Listening and Speaking skills) | |
| The user/individual on the job needs to know and understand how to: SA4. highlight potential risks and report hazards to the designated people SA5. listen and communicate information with all anyone concerned or affected | |
| B. Professional Skills | Decision making |
| The user/individual on the job needs to know and understand how to: SB1. make decisions on a suitable course of action or plan | |
| Plan and Organize | |
| The user/individual on the job needs to know and understand how to: SB2. plan and organize people and resources to deal with risks/ hazards that lie within the scope of one’s individual authority | |
| Problem Solving | |
| The user/individual on the job needs to know and understand how to: SB3. apply problem solving approaches in different situations | |
| Critical Thinking | |
| The user/individual on the job needs to know and understand how to: |
| SB4. understand hazards that fall within the scope of individual authority and report all hazards that may supersede one’s authority SB5. apply balanced judgments in different situations | |
| Customer Centricity | |
| The user/individual on the job needs to know and understand how to: SB6. build and maintain positive and effective relationships with colleges and customers | |
| Analytical Thinking | |
| The user/individual on the job needs to know and understand how to: SB7. analyze data and activites |
NOS Version Control
| NOS Code | MES/N0104 | ||
| Credits(NSQF) | TBD | Version number | 1.0 |
| Sector | Media and Entertainment | Drafted on | 09/11/2014 |
| Sub-sector | Television, Print, Radio, Digital, Out-of-home / Advertisement | Last reviewed on | 20/03/2018 |
| Occupation | Ad Sales / Account Management/ Scheduling/ Traffic | Next review date | 20/06/2021 |
Account Executive course free of cost 6 months
Annexure
Nomenclature for QP and NOS
Qualifications Pack
9 characters
MES/ Q 0101
QP number (2 numbers)
Occupation (2 numbers)
Occupational Standard
An example of NOS with ‘N’
9 characters
MES / N 0101
OS number (2 numbers)
Account Executive course free of cost 6 months
The following acronyms/codes have been used in the nomenclature above:
| Sub-sector | Range of Occupation numbers |
| Film | 01-20 |
| Television | 21-30 |
| 31-35 | |
| Animation | 36-45 |
| Gaming | 46-55 |
| Radio | 56-60 |
| Digital | 61-70 |
| OOH / Advertising | 71-80 |
| Creative & Performing Art | 81-85 |
| Sound & Music | 86-90 |
| Theme & Amusement Park | 91-95 |
| Event Management | 96-99 |
| Sequence | Description | Example |
| Three letters | Media and Entertainment | MES |
| Slash | / | / |
| Next letter | Whether QP or NOS | Q |
| Next two numbers | Ad Sales / Account Management/ Scheduling/ Traffic | 02 |
| Next two numbers | Account Executive (Advertising Agency) | 08 |
CRITERIA FOR ASSESSMENT OF TRAINEES
Job Role: Account Executive
Qualification Pack: MES/Q0208
Sector Skill Council: Media and Entertainment Skills Council
| Guidelines for Assessment: |
| 1. Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each PC. |
| 2. The assessment for the theory & Practical part will be based on knowledge bank of questions created by the AA and approved by SSC. |
| 3. Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below) |
| 4. Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/training center based on this criteria. |
| 5. To pass the Qualification Pack , every trainee should score a minimum of 70% cumulatively (Theory and Practical). |
| 6 In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack |
| Assessment Outcomes | Assessment Criteria for outcomes | Marks Allocation | |||
| Total Mark | Out Of | Theory | Skills Practical | ||
| MES/N0213 (Understanding the requirements and creative goals of the client) | PC1.Research and understand the creative brief received from the advertiser | 100 | 20 | 10 | 50 |
| PC2.Arrage meetings/discussions with the client to foster dialogue and a clear understanding of client requirements and creative goals, as required | 20 | 10 | |||
| PC3.Interact and gather information effectively from the client to be able to create successful advertising solutions, as required | 20 | 10 | |||
| PC4.Coordinate with internal teams to analyze and agree upon what work products need to be created based on the client’s needs | 20 | 10 | |||
| PC5.Respond positively to feedback and changes in creative requirements | 20 | 10 | |||
| Total | 100 | 50 | 50 | ||
| MES/N0215 (Coordinating with creative teams as well as external vendors) | PC1.Understand the creative brief received from the advertiser and communicate it comprehensively to the creative/ art & design team | 100 | 20 | 10 | 50 |
| PC2.Oversee the conceptualization of ideas/concepts by the creative/ art & design team to ensure that the brief is executed accurately | 10 | 5 | |||
| PC3.Estimate agency fees to develop the advertisement | 20 | 10 |
| PC4.Negotiate with third-party vendors developing the advertisement (if required) | 15 | 5 | |||
| PC5.Obtain approval on the fee/ ideas/ concepts | 20 | 10 | |||
| PC6.Oversee preparation of the advertisement to ensure that the advertisers needs are met | 15 | 10 | |||
| Total | 100 | 50 | 50 | ||
| MES/N0216 (Prepare MIS reports) | PC1.Gather raw data from the various advertising systems used by the individual | 100 | 15 | 10 | 50 |
| PC2.Interpret information by performing different analyses and draw suitable insights | 15 | 5 | |||
| PC3.Present information in an easy to understand format, that is acceptable to the organization | 10 | 5 | |||
| PC4.Refresh information with latest data from time to time | 10 | 5 | |||
| PC5.Understand the different types of reports expected by the management/ other internal functions | 10 | 5 | |||
| PC6.Prepare and present information in the defined format to meet requirements | 15 | 10 | |||
| PC7.Respond positively to feedback and changes in requirements | 10 | 5 | |||
| PC8.Continuously review the reports to identify key trends and other variances | 15 | 5 | |||
| Total | 100 | 50 | 50 | ||
| MES/N0104 (Maintain workplace health and safety) | PC1. maintain one’s posture and position to minimize fatigue and the risk of injury | 100 | 10 | 5 | 50 |
| PC2. maintain first aid kit and keep oneself updated on the first aid procedures | 10 | 5 | |||
| PC3. identify and document potential risks like sitting postures while using computer, eye fatigues and other hazards at the workplace | 5 | 3 | |||
| PC4. accurately maintain accident reports | 5 | 3 | |||
| PC5. report health and safety risks/ hazards to concerned personnel | 10 | 5 | |||
| PC6. participate in organization’s health and safety knowledge sessions and drills | 10 | 5 | |||
| PC7. identify the people, responsible for health and safety at the workplace, including those to contact in case of an emergency | 10 | 5 | |||
| PC8. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms | 10 | 5 | |||
| PC9. identify aspects of workplace that could cause potential risk to own and others health and safety | 5 | 3 | |||
| PC10. ensure own personal health and safety, and that of others in the workplace though precautionary measures | 5 | 3 | |||
| PC11. identify and recommend opportunities for improving health, safety, and security to the designated person | 5 | 2 | |||
| PC12. report any hazards outside the individual’s authority to the relevant person in line with | 5 | 2 |
| organisational procedures and warn other people who may be affected | |||||
| PC13. follow organisation’s emergency procedures for accidents, fire or any other natural calamity in case of a hazard | 5 | 2 | |||
| PC14. identify and correct risks like illness, accidents, fires or any other natural calamity safely and within the limits of individual’s authority | 5 | 2 | |||
| Total | 100 | 50 | 50 |
Terms & Conditions of Offline Class
Offline Class —(Totally Free Of Cost)
Offline class Its mean you Direct Go to Our Institute and Take admission there, after the admission you have to join direct class
there is a totally free of cost no charge ,, even you will get Rs 50 every day from Government
every day , There Is a three Time Of classes
a) 8:00am to 12:00pm
b)12:00pm to 4:00pm
c)4:00 pm to 8:00 pm
you can take any time for class regarding your needs , you have to select any one time for regular attending the class
But one thing Must be Remember you have to attain at least 80% of total class, As example if class is 180 days then you have to attain minimum 150 days , other wise your registration will be cancel, and you cant sit on exam and you will also not get certificate 
Terms & Conditions of Online Class
Online Class Time – 12:00 pm to 01:00pm ( Two Days In a Week ) , If You have No Time at 12: 00 pm then You can see the class before 8:00 pm after that your attendance will be close,
Online Class And Mark sheet Details
Online Class And Mark sheet Details,
All over India GPRS Studio Provide you Free Online Class And Free Certificate..
Online Classes are Totally Free for All Indian, You can Attend Our Online Classes in Youtube Channel GPRS Studio at home by your Phone /Laptop/ Mobile/Computer etc .
Its total 6 Months Class .. Two days In a Week ,
If you Need Certificate the you should have to attended all Classes Regularly Time to Time and And Share A Registration Number For your Attendance, Which we will provide you after complete admission. When Your 80% Attendance will be Complete then You should attend Assessment or Exam For Certificate And Mark sheet.
There Are Some Terms And conditions to eligible for Certificate And Mark sheet
- Need 80% Online Class Attendance By Registration Number
- attend Online Exam and Interview
- You Have To Pay Certificate Currier Charge Rs 2000 (Two thousand Rupees Only)
Charges
Only You have to pay Rs 2000/-(two thousand Rupees Only ) For The Certificate Courier Charge,
When you selected For Free Certificate And Mark sheet Or pay based Certificate And Mark sheet then your government registration process will be start , We give you a Registration Certificate , When you Will Start Your Online Class Every Day you will Put The Registration number With Us for attendance.
As Example Registration Certificate will be like the
This Certificate is valid for All India Government and private both sector and this certificate is also valid 129 Countries of The World, And by this certificate you can Attend All ou interviews And job Section ..
