Accounts Director Course Free Of Cost 6 months

Accounts Director Course Free Of Cost 6 months

Brief Job Description: Individuals at this job are responsible for managing the
client’s advertisement portfolio

Personal Attributes: This job requires the individual to manage clients’
advertising portfolios by defining media plans and campaigns and evaluating
their effectiveness. The individual is responsible for overseeing the work of the
account executives, ensuring that clients’ requirements are understood and
executed well.
Job Role Account Director
Role Description Manage the clients advertisement portfolio
NSQF level 6
Minimum Educational Qualifications Maximum Educational Qualifications Graduate NA
Prerequisite License or Training Account management, Advertising
Minimum Job Entry Age 18 years
Experience 4-6 years
      Applicable National Occupational Standards (NOS)  
Performance Criteria As described in the relevant OS units
Keywords /Terms Description
Ad views Total number of times the advertisement has been seen by the audience
Barter An offer in which advertisement space/time is exchanged for goods/ non- monetary consideration
Billing The total invoiced value payable by the client for the advertisement time/space purchased
Budget Budget is an estimate of the total cost of production that may include a break-up of cost components
Campaign Advertisement effort across media platforms, planned during a specific time period
Day parts Specific time-slots during the day
Effective rate The final advertisement rate offered to the client after discounts
Frequency The number of times the audience is exposed to an advertisement in a particular medium
Make-good A repeat run of an advertisement to compensate for an error or omission by the broadcaster
Market share The share of the company in the total market of a product/service
Media buyer An   individual   handling   purchases   of   advertising   space/time   across advertising mediums
Media planner An individual skilled in selecting and determining the correct use of advertising space/media on behalf of an advertiser
Rate The fee for a unit of advertisement space or time
Reach The total size of the audience that the medium is able to communicate with
Sales Forecast Predictions and estimates based on historical sales performance using trends and assumptions for the current period
Schedule A list of advertisements planned to be a part of the campaign
Sponsorship Paid advertising in the form of specifically generated programming / content advertising for the product/service of the client
Target Audience Set of individuals with similar characteristics that are prospective customers of the advertisers’ product/service
Target Market The geographic area over which the advertising campaign is focused
Sector Sector is a conglomeration of different business operations having similar businesses and interests. It may also be defined as a distinct subset of the economy whose components share similar characteristics and interests.
Sub-sector Sub-sector is derived from a further breakdown based on the characteristics and interests of its components.
Vertical Vertical may exist within a sub-sector representing different domain areas or the client industries served by the industry.
Occupation Occupation is a set of job roles, which perform similar/related set of functions in an industry
Function Function is an activity necessary for achieving the key purpose of the sector, occupation, or area of work, which can be carried out by a person or a group of persons. Functions are identified through functional analysis and form the basis of OS.
Accounts Director Course Free Of Cost 6 months
Sub-functions Sub-functions are sub-activities essential to fulfill the achieving the objectives of the function.
Job role Job role defines a unique set of functions that together form a unique employment opportunity in an organization.
Occupational Standards (OS) OS specify the standards of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet that standard consistently. Occupational Standards are applicable both in the Indian and global contexts.
Performance Criteria Performance Criteria are statements that together specify the standard of performance required when carrying out a task
National Occupational Standards (NOS) NOS are Occupational Standards which apply uniquely in the Indian context.
Qualifications Pack Code Qualifications Pack Code is a unique reference code that identifies a qualifications pack.
Qualifications Pack(QP) Qualifications Pack comprises the set of OS, together with the educational, training and other criteria required to perform a job role. A Qualifications Pack is assigned a unique qualification pack code.
Unit Code Unit Code is a unique identifier for an Occupational Standard, which is denoted by an ‘N’.
Unit Title Unit Title gives a clear overall statement about what the incumbent should be able to do.
Description Description gives a short summary of the unit content. This would be helpful to anyone searching on a database to verify that this is the appropriate OS they are looking for.
Scope Scope is the set of statements specifying the range of variables that an individual may have to deal with in carrying out the function which have a critical impact on the quality of performance required.
Knowledge and Understanding Knowledge and Understanding are statements which together specify the technical, generic, professional and organizational specific knowledge that an individual needs in order to perform to the required standard.
Organizational Context Organizational Context includes the way the organization is structured and how it operates, including the extent of operative knowledge managers have of their relevant areas of responsibility.
Technical Knowledge Technical Knowledge is the specific knowledge needed to accomplish specific designated responsibilities.
Core Skills/Generic Skills Core Skills or Generic Skills are a group of skills that are key to learning and working in today’s world. These skills are typically needed in any work environment. In the context of the OS, these include communication related skills that are applicable to most job roles.
Unit Code Unit Title (Task) MES/ N 0201 Keeping apprised with developments in the industry
Description This OS unit is about knowing the organization, the competitors and the market well to be able to carry out the job effectively
Scope This unit/task covers the following: Monitoring and understanding the market and the competitors and continuously seeking out new opportunitiesIdentifying information needed to carry out the job effectivelyIdentifying new innovations and future developments that might benefit the organization or the clients
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Monitoring and understanding the market and the competitors and continuously seeking out new opportunities To be competent, the user/individual on the job must be able to: PC1. monitor any changes or updates in the market PC2. understand the market, its various elements and how they affect the organization PC3. identify new opportunities in the market PC4. analyze how these opportunities can be leveraged to benefit the organization PC5. identify who the competitors are, who their major clients are and how their activity is changing
Identifying information needed to carry out the job effectively PC6. extract key facts from formal and informal sources and analyze how it can be used by the organization PC7. actively participate in forums and discussions to be able to keep updated with any new changes in the industry/ its practices PC8. keep up-to-date with the laws and any other regulations that can apply to the organization
Identifying new innovations and future developments that might benefit the organization or the clients PC9. keep track of any changes in the industry and how they can be converted into useful opportunities PC10.analyze the market and forecast what the powerful trends would be that can affect the organization in any way PC11.keep up-to-date with any changes in policies that can affect the client’s business
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes) The user/individual on the job needs to know and understand: KA1. brand and the market position of the organization KA2. organization’s capabilities, culture, ways of working and marketing mix KA3. different business functions in the organization and the various aspects related to the job role
B. Technical Knowledge The user/individual on the job needs to know and understand: KB1. fundamentals of advertising and marketing KB2. how to prepare a brief for sales or account teams KB3. how to present the idea/concept to the client KB4. how to present the finalwork-products KB5. applicable legal and regulatory requirements
Accounts Director Course Free Of Cost 6 months
Skills (S) (Optional)
A. Core Skills/ Generic Skills Writing Skills
The user/individual on the job needs to know and understand how to: SA1. prepare a brief that effectively encapsulates the idea and its impact SA2. prepare a brief about the industry trends and how they can impact the client SA3. prepare client reports and presentations, as required SA4. prepare a presentation about industry trends for the internal teams
Reading Skills
The user/individual on the job needs to know and understand how to: SA5. read and interpret all relevant research information
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA6.    liaise with the client and internal teams and ensure that the former’s needs are understood and well-executed by the latter SA7. discuss and finalize the changes in accordance with the industry trends and how they are to be implemented SA8. review and present final information to the respective teams
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to: SB1. organize discussions/ meetings with the clients or the internal teams as the need may be to analyze market trends SB2. store information so you can easily access it when you need it
Customer Centricity
The user/individual on the job needs to know and understand how to: SB3. ensure that the information gathered is relevant to the clients and their business
Problem Solving
The user/individual on the job needs to know and understand how to: SB4. tackle issues that may arise due to industry changes and minimize the impact it may have on the organization’s functioning
Decision making
The user/individual on the job needs to know and understand how to: SB5. identify ways to keep up-to-date with changes in your organisation’s, your competitors’ and your clients’ products, services and processes
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB6. extract key facts from formal and informal sources of information and analyse it for its usefulness to you
Critical Thinking
The user/individual on the job needs to know and understand how to: SB7. identify new innovations and future developments in advertising that might benefit your clients SB8. keep up-to-date with the laws, regulations and guidelines that govern advertising and the sale of advertising
 
NOS Version Control
NOS Code MES/N0201
Credits(NSQF) TBD Version number 1.0
Sector Media and Entertainment Drafted on 09/11/2014
Sub-sector Advertising Last reviewed on 20/11/2014
  Occupation Ad Sales / Account Management/ Scheduling/ Traffic   Next review date   20/06/2021
Writing Skills
Skills (S) (Optional)
A. Core Skills/ Generic Skills  
The user/individual on the job needs to know and understand how to: SA1. detail out the client’s requirements and objectives
Reading Skills
The user/individual on the job needs to know and understand how to: SA2. read the advertiser’s media plan and campaign details
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA3. liaise with the client and creative/ art & design teams and ensure that the former’s needs are understood and well-executed by the latter
   
The user/individual on the job needs to know and understand how to: SB1. ensure that the advertising end-products are prepared and presented in line with pre-determined client requirements and creative goals
Problem Solving
The user/individual on the job needs to know and understand how to: SB2. identify problems with the effective execution of the task and undertake measures to overcome them
Critical Thinking
The user/individual on the job needs to know and understand how to: SB3. set clear expectations of what advertising may or may not achieve at the outset of agreements with clients SB4. reach agreement with clients about levels of customer care before the sale is agreed
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB5. Analyse and evaluate completed advertising against client satisfaction, the time taken to service the contract and the money raised for your organization
Decision Making
The user/individual on the job needs to know and understand how to: SB6. maintain contact with clients even when there is not the immediate possibility of a sale
Customer Centricity
The user/individual on the job needs to know and understand how to: SB7. deal with changes during campaigns in a way that meets the needs of your organization while maintaining a good relationship with clients
NOS Version Control
NOS Code MES/N0213
Credits(NSQF) TBD Version number 1.0
Sector Media and Entertainment Drafted on 09/11/2014
Sub-sector Advertising Last reviewed on 20/11/2014
  Occupation Ad Sales / Account Management / Scheduling/ Traffic   Next review date   20/06/2021
Skills (S) (Optional)
A. Core Skills/ Generic Skills Writing Skills
The user/individual on the job needs to know and understand how to: SA1. oversee the preparation of end-products that encapsulate the client’s vision and meets requirements
Reading Skills
The user/individual on the job needs to know and understand how to: SA2. read the advertisers media plan and campaign details
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA3. liaise with the client and ensure that interim concepts and work-products are in line with requirements and creative goals SA4. effectively communicate client objectives and vision with the creative / art & design team SA5. review and present final advertising end-products to the client
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to: SB1. ensure that the advertising end-products are prepared and presented to the client within the time-frame committed
Customer Centricity
The user/individual on the job needs to know and understand how to: SB2. ensure that the advertising end-products achieve the objectives set out and agreed upon with the client
Problem Solving
The user/individual on the job needs to know and understand how to: SB3. identify problems with the effective execution of the task and undertake measures to overcome them
Decision Making
The user/individual on the job needs to know and understand how to: SB4. make relevant decisions related to the area of work products like production techniques, formats, approvals etc.
Critical Thinking
The user/individual on the job needs to know and understand how to: SB5. appraise the quality of the work products to ensure they are in line with the expected quality standards and suggest areas of improvement, if required
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB6. analyze different aspects that effect the delivery of work products
NOS Version Control
NOS Code MES/N0214
Credits(NSQF) TBD Version number 1.0
Sector Media and Entertainment Drafted on 09/11/2014
Sub-sector Advertising Last reviewed on 20/11/2014
  Occupation Ad Sales / Account Management/ Scheduling/ Traffic   Next review date   20/06/2021
Unit Code MES/N0104
Unit Title(Task) Maintain workplace health and safety
Description This OS unit is about contributing towards maintaining a healthy, safe and secure working environment
Scope This unit/task covers the following: Understanding the health, safety and security risks prevalent in the workplaceKnowing the people responsible for health and safety and the resources availableIdentifying and reporting risksComplying with procedures in the event of an emergency
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Understanding the health, safety and security risks prevalent in the workplace To be competent, the user/individual on the job must be able to: PC1. understand and comply with the organization’s current health, safety and security policies and procedures PC2. understand the safe working practices pertaining to own occupation PC3. understand the government norms and policies relating to health and safety including emergency procedures for illness, accidents, fires or others which may involve evacuation of the premises PC4. participate in organization health and safety knowledge sessions and drills
Knowing the people PC5. identify the people responsible for health and safety in the workplace, including those to contact in case of an emergency PC6. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms
responsible for health
and safety and the
resources available
Identifying and reporting risks PC7. identify aspects of your workplace that could cause potential risk to own and others health and safety PC8. ensure own personal health and safety, and that of others in the workplace though precautionary measures PC9. identify and recommend opportunities for improving health, safety, and security to the designated person PC10. report any hazards outside the individual’s authority to the relevant person in line with organizational procedures and warn other people who may be affected
Complying with PC11. follow organization’s emergency procedures for accidents, fires or any other natural calamity in case of a hazard PC12. identify and correct risks like illness, accidents, fires or any other natural calamity safely and within the limits of individual’s authority
procedures in the
event of an
emergency
Knowledge and Understanding (K)
A. Organizational Context (Knowledge The user/individual on the job needs to know and understand: KA1. organization’s norms and policies relating to health and safety KA2. Government norms and policies regarding health and safety and related emergency procedures KA3. limits of authority while dealing with risks/ hazards KA4. the importance of maintaining high standards of health and safety at a workplace
of the company /
organization and its
processes)
Accounts Director Course Free Of Cost 6 months
350B. Technical Knowledge The user/individual on the job needs to know and understand: KB1. the different types of health and safety hazards in a workplace KB2. safe working practices for own job role KB3. evacuation procedures and other arrangements for handling risks KB4. names and contact numbers of people responsible for health and safety in a workplace KB5. how to summon medical assistance and the emergency services, where necessary KB6. vendors’ or manufacturers’ instructions for maintaining health and safety while using equipment, systems and/or machines
Skills (S) (Optional)
A. Core Skills/ Generic Skills Writing Skills
The user/individual on the job needs to know and understand how to: SA1.    how to write and provide feedback regarding health and safety to the concerned people SA2.    how to write and highlight potential risks or report a hazard to the concerned people
Reading Skills
The user/individual on the job needs to know and understand how to: SA3.    read instructions, policies, procedures and norms relating to health and safety
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA4. highlight potential risks and report hazards to the designated people SA5. listen and communicate information with all anyone concerned or affected
B. Professional Skills Decision making
The user/individual on the job needs to know and understand how to: SB1.  make decisions on a suitable course of action or plan
Plan and Organize
The user/individual on the job needs to know and understand how to: SB2.    plan and organize people and resources to deal with risks/ hazards that lie within the scope of one’s individual authority
Problem Solving
The user/individual on the job needs to know and understand how to: SB3.  apply problem solving approaches in different situations
Critical Thinking
The user/individual on the job needs to know and understand how to: SB4.    understand hazards that fall within the scope of individual authority and report all hazards that may supersede one’s authority SB5.    apply balanced judgments in different situations
Customer Centricity
The user/individual on the job needs to know and understand how to: SB6.    build and maintain positive and effective relationships with colleges and customers
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB7.  analyze data and activities
Accounts Director Course Free Of Cost 6 months
Sub-sector Range of Occupation numbers
Film 01-20
Television 21-30
Print 31-35
Animation 36-45
Gaming 46-55
Radio 56-60
Digital 61-70
OOH / Advertising 71-80
Creative & Performing Art 81-85
Sound & Music 86-90
Theme & Amusement Park 91-95
Event Management 96-99
Sequence Description Example
Three letters Media and Entertainment MES
Slash / /
Next letter Whether QP or NOS Q
Next two numbers Ad Sales / Account Management/ Scheduling/ Traffic 02
Next two numbers Account Director (Advertising Agency) 07
Account director free of cost
Assessment Outcomes   Assessment Criteria for outcomes   Marks Allocation
Total Mark Out Of   Theory Skills Practical
  PC1.Monitor any changes or updates in the market   5 5  
  PC2.Understand the market, its various elements and how they affect the organization     5   0  
  PC3.Identify new opportunities in the market   10 5  
  PC4.Analyze how these opportunities can be leveraged to benefit the organization     10   5  
  PC5.Identify who the competitors are, who their major clients are and how their activity is changing     10   5  
MES/N0201 (Keep apprised with developments in the industry) PC6.Extract key   facts from   formal   and   informal sources and analyze how it can be used by the organization     100     10     5     50
PC7.Actively participate in forums and discussions to be able to keep updated with any new changes in the industry/ its practices     10     5
  PC8.Keep up-to-date with the laws and any other regulations that can apply to the organization     10   5  
  PC9.Keep track of any changes in the industry and how they can be converted into useful opportunities     10   5  
Accounts Director Course Free Of Cost 6 months
      Guidelines for Assessment: