Traffic Coordinator click here
Brief Job Description: Individuals at this job are responsible for managing and
scheduling advertisement inventory
Personal Attributes: This job requires the individual to manage inventory and
schedule advertisements for a broadcasting company. The individual needs to be
well versed with the daily program me schedules and must be able to coordinate
with the programming teams, as well as the agencies, to receive information on
the duration of programmers/advertisements to prepare playout schedules and
make adjustments in the event of any changes.
Description
Ad views Total number of times the advertisement has been seen by the audience
Barter An offer in which advertisement space/time is exchanged for goods/ nonmonetary consideration
Billing The total invoiced value payable by the client for the advertisement
time/space purchased
Budget Budget is an estimate of the total cost of production that may include a
break-up of cost components
Campaign Advertisement effort across media platforms, planned during a specific
time period
Day parts Specific time-slots during the day
Effective rate The final advertisement rate offered to the client after discounts
Frequency The number of times the audience is exposed to an advertisement in a
particular medium
Make-good A repeat run of an advertisement to compensate for an error or omission
by the broadcaster
Market share The share of the company in the total market of a product/service
Media buyer An individual handling purchases of advertising space/time across
advertising mediums
Media planner An individual skilled in selecting and determining the correct use of
advertising space/media on behalf of an advertiser
Rate The fee for a unit of advertisement space or time
Reach The total size of the audience that the medium is able to communicate
with
Sales Forecast Predictions and estimates based on historical sales performance using
trends and assumptions for the current period
Schedule A list of advertisements planned to be a part of the campaign
Sponsorship Paid advertising in the form of specifically generated
programming/content advertising for the product/service of the client
Target Audience Set of individuals with similar characteristics that are prospective
customers of the advertisers’ product/service
Target Market The geographic area over which the advertising campaign is focused
Sector Sector is a conglomeration of different business operations having similar
businesses and interests. It may also be defined as a distinct subset of the
economy whose components share similar characteristics and interests.
Sub-sector Sub-sector is derived from a further breakdown based on the
characteristics and interests of its components.
Vertical Vertical may exist within a sub-sector representing different domain areas
or the client industries served by the industry.
Occupation Occupation is a set of job roles, which perform similar/related set of
functions in an industry
Function Function is an activity necessary for achieving the key purpose of the
sector, occupation, or area of work, which can be carried out by a person
or a group of persons. Functions are identified through functional analysis
and form the basis of OS.
Sub-functions Sub-functions are sub-activities essential to fulfill the achieving the
objectives of the function.
Job role Job role defines a unique set of functions that together form a unique
employment opportunity in an organization.
Occupational Standards
(OS)
OS specify the standards of performance an individual must achieve when
carrying out a function in the workplace, together with the knowledge and
understanding they need to meet that standard consistently. Occupational
Standards are applicable both in the Indian and global contexts.
Performance Criteria Performance Criteria are statements that together specify the standard of
performance required when carrying out a task
National Occupational
Standards (NOS)
NOS are Occupational Standards which apply uniquely in the Indian
context.
Qualifications Pack
Code
Qualifications Pack Code is a unique reference code that identifies a
qualifications pack.
Qualifications Pack(QP) Qualifications Pack comprises the set of OS, together with the educational,
training and other criteria required to perform a job role. A Qualifications
Pack is assigned a unique qualification pack code.
Unit Code Unit Code is a unique identifier for an Occupational Standard, which is
denoted by an ‘N’.
Unit Title Unit Title gives a clear overall statement about what the incumbent should
be able to do.
Description Description gives a short summary of the unit content. This would be
helpful to anyone searching on a database to verify that this is the
appropriate OS they are looking for.
Scope Scope is the set of statements specifying the range of variables that an
individual may have to deal with in carrying out the function which have a
critical impact on the quality of performance required.
Knowledge and
Understanding
Knowledge and Understanding are statements which together specify the
technical, generic, professional and organizational specific knowledge that
an individual needs in order to perform to the required standard.
Organizational Context Organizational Context includes the way the organization is structured and
how it operates, including the extent of operative knowledge managers
have of their relevant areas of responsibility.
Technical Knowledge Technical Knowledge is the specific knowledge needed to accomplish
specific designated responsibilities.
Core Skills/Generic
Skills
Core Skills or Generic Skills are a group of skills that are key to learning and
working in today’s world. These skills are typically needed in any work
environment. In the context of the OS, these include communication
related skills that are applicable to most job roles.
Keywords /Terms Description
NOS National Occupational Standard(s)
QP Qualifications Pack
NSQF National Skill Qualifications Framework
NVEQF National Vocational Education Qualifications Framework
NVQF National Vocational Qualifications Framework
Schedule advertisements
Description This OS unit is about scheduling and managing the advertisement inventory
Scope This unit/task covers the following:
Advertisement scheduling/ re-scheduling
Coordination with the agency
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Advertisement
scheduling/ rescheduling
PC1. schedule advertisements using the inventory scheduling software and create
daily broadcast schedules/logs
PC2. check all necessary information with the clients
PC3. make changes to the logs, to accommodate requests/changes by the content
production teams/ agency
Coordination with the
agency
PC4. understand instructions and exceptions from the agency/ through sales
contracts
PC5. ensure that agency’s requirements are passed on promptly to those
responsible for fulfilling them
PC6. where orders cannot be processed, note the reasons and promptly report them
to relevant people in the organization
Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)
The user/individual on the job needs to know and understand:
KA1. the total advertisement inventory available with the organization
KA2. the sales process being followed by the organization and the key activities
involved with respect to the individual’s role
KA3. the people to liaise with to approve and finalize advertisement schedules
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. the principles of broadcast traffic operations
KB2. the fundamentals of broadcast technical operations
KB3. the features/workings of scheduling software and how to use it effectively
KB4. how to monitor available inventory at all times
KB5. how to calculate the exact time available for paid and promotional ads
KB6. how to schedule advertisements keeping in mind exceptions and special
requests made by the agency
KB7. how to re-schedule advertisements upon changes in content duration and
scheduling made by the content production teams
KB8. how to check the format and quality of advertisements and ensure they are fit
for airing
KB9. applicable legal and regulatory requirements – including broadcasting rules
and regulations
Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills
the user/individual on the job needs to know and understand how to:
SA1. prepare daily traffic logs and generate mis reports as per the needs of the
relevant parties (such as sales team members and station head)
Reading Skills
The user/individual on the job needs to know and understand how to:
SA2. read programmer schedules and determine the time available for scheduling
paid and promotional advertisements
SA3. read release orders to determine the number and duration of inventory that
needs to be scheduled
SA4. read and verify daily playout logs to ensure accuracy in invoicing and
collections
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA5. coordinate with agencies/ customers to clarify requirements (such as timing
and duration) and communicate constraints, if any
SA6. coordinate with the programming team to receive information on the source
and duration of various programs
SA7. coordinate with centers for tos, ros, ad rate queries and booking rates
SA8. liaise with the sales operations team to ensure that information pertaining to
playout of advertisements is reflected in accurate billing and invoicing
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. schedule inventory on the basis of time available between planned programs
SB2. re-schedule paid and promotional advertisements upon changes in the
program schedules
Problem Solving
The user/individual on the job needs to know and understand how to:
SB3. identify technical problems associated with the successful working of the
scheduling software, and ensure that it is resolved by the relevant teams
Decision Making
The user/individual on the job needs to know and understand how to:
SB4. understand and able to make decisions involved in selecting media and
scheduling advertisements.
Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB5. analyze the strengths and weaknesses of all media options available
Critical Thinking
The user/individual on the job needs to know and understand:
SB6. whether scheduled ads reaches target audience or not.
Customer Centricity
The user/individual on the job needs to know and understand:
SB7. how to schedule the advertisements so that they meet all the artistic or
communication aims of the project/product
Track inventory
Description This OS unit is about tracking advertising inventory and maintaining accurate records
for the same
Scope This unit/task covers the following:
Inventory management
Quality/ technical checks on advertisements
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Inventory
management
To be competent, the user/ individual must be able to:
PC1. run the reconciliation for the previous day’s log, keep track of available
inventory and inform sales coordinators on non-availability and missed
advertisements
PC2. fully and accurately complete the documents, contracts, and records required
by the organization relating to the sale
PC3. keep agencies and clients informed of progress at regular intervals
Quality/technical
checks on
advertisements
PC4. perform technical and quality checks on advertisements received from the
agency, to ensure they are fit for playout
PC5. identify future opportunities with agencies and clients for advertisements
Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)
The user/individual on the job needs to know and understand:
KA1. the total advertisement inventory available with the organization
KA2. the sales process being followed by the organization and the key activities
involved with respect to the individual’s role
KA3. the people to liaise with to approve and finalize advertisement schedules
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. the principles of broadcast traffic operations
KB2. the fundamentals of broadcast technical operations
KB3. the features and workings of the scheduling software and how to use it
effectively
KB4. how to monitor available inventory at all times
KB5. how to calculate the exact time available for paid and promotional
advertisements
KB6. how to schedule advertisements keeping in mind exceptions and special
requests made by the agency
KB7. how to re-schedule advertisements upon changes in content duration and
scheduling made by the content production teams
KB8. how to check the format and quality of advertisements and ensure they are fit
for airing
KB9. applicable legal and regulatory requirements – including broadcasting rules and
regulations
Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. prepare daily traffic logs and generate MIS reports as per the needs of the
relevant parties (such as sales team members and station Head)
Reading Skills
The user/individual on the job needs to know and understand how to:
SA2. read program schedules and determine the time available for scheduling paid
and promotional advertisements
SA3. read release orders to determine the number and duration of inventory that
needs to be scheduled
SA4. read and verify daily playout logs to ensure accuracy in invoicing and collections
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA5. coordinate with agencies/ customers to clarify requirements (such as timing
and duration) and communicate constraints, if any
SA6. coordinate with the programming team to receive information on the source
and duration of various programs
SA7. coordinate with centers for TOs, ROs, ad rate queries and booking rates
SA8. liaise with the sales operations team to ensure that information pertaining to
playout of advertisements is reflected in accurate billing and invoicing
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. Schedule inventory on the basis of time available between planned programs
SB2. Re-schedule paid and promotional advertisements upon changes in the
program schedules
Problem Solving
The user/individual on the job needs to know and understand how to:
SB3. identify technical problems associated with the successful working of the
scheduling software, and ensure that it is resolved by the relevant teams
Decision making
The user/individual on the job needs to know and understand how to:
SB4. make relevant decisions related to program schedules if any slot/schedule is
available
Analytical Thinking
The user/individual on the job needs to know and understand how to
SB5. undertake analytical activities to Identify trends/common causes for errors and
suggest possible solutions to management.
Critical Thinking
The user/individual on the job needs to know and understand how to
SB6. improve work processes for greater productivity
Customer Centricity
N.A
Prepare MIS reports
Description This OS unit is about using data from functional systems and processes to prepare MIS
reports based on the individual’s job role
Scope This unit/task covers:
Using data from functional systems and processes to draw insights for
reporting
Preparing MIS reports
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Using data from
systems and
processes to draw
insights for reporting
To be competent, the user/individual on the job must be able to:
PC1. gather raw data from the various advertising systems used by the individual
PC2. interpret information by performing different analyses and draw suitable
insights
PC3. present information in an easy to understand format, that is acceptable to the
organisation
PC4. refresh information with latest data from time to time
Preparing MIS reports PC5. understand the different types of reports expected by the management/ other
internal functions
PC6. prepare and present information in the defined format to meet requirements
PC7. respond positively to feedback and changes in requirements
PC8. continuously review the reports to identify key trends and other variances
Knowledge and Understanding (K)
A. Organizational
Context
(Knowledge of the
company /
organization and
its processes)
The user/individual on the job needs to know and understand:
KA1. organizational norms and policies relating to advertising
KA2. organizational policies for constructing MIS reports, including the reports’
format, readability, guidelines, the imperatives it must incorporate and the
terms and conditions for serving different clients
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. forecasts, objectives, targets and key performance indicators for the activities
that are undertaken
KB2. the problems and issues which may impact upon the achievement of
objectives, targets and key performance indicators
KB3. the information needed to be able to carry out analyses
KB4. how to realize the expected output from the MIS reports through the
information available
KB5. how to interpret the information and draw suitable insights
KB6. how to analyze information in different ways
Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. organize and store documentation
SA2. access information available through internal processes/ systems to draw
insights
SA3. create and maintain advertising activity related databases
Reading Skills
The user/individual on the job needs to know and understand how to:
SA4. read and understand instructions, policies, procedures and norms regarding
MIS reportage
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA5. liaise with relevant departments to understand reporting requirements
B. Professional Skills Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. organise and interpret data in a detailed, organized manner, ensuring that no
potential issues are overlooked
SB2. able to organize information efficiently and effectively.
Decision making
The user/individual on the job needs to know and understand how to:
SB3. make decisions for smooth & successful operation of businesses based on
these reports
Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB4. use these reports for analyzing different aspects of business
Problem Solving
The user/individual on the job needs to know and understand how to:
SB5. prepare MIS reports to support decision making/analysing the trend eg.,
market/product/competitor etc.,
Critical Thinking
The user/individual on the job needs to know and understand how to:
SB6. make better plans and carefully organize business operations depending on
these reports
Customer Centricity
The user/individual on the job needs to know and understand how to:
SB7. share relevant information through MIS
Maintain workplace health and safety
Description This OS unit is about contributing towards maintaining a healthy, safe and secure
working environment
Scope This unit/task covers the following:
Understanding the health, safety and security risks prevalent in the
workplace
Knowing the people responsible for health and safety and the resources
available
Identifying and reporting risks
Complying with procedures in the event of an emergency
Performance Criteria (PC) w.r.t. the Scope
Element Performance Criteria
Understanding the
health, safety and
security risks
prevalent in the
workplace
To be competent, the user/individual on the job must be able to:
PC1. understand and comply with the organization’s current health, safety and
security policies and procedures
PC2. understand the safe working practices pertaining to own occupation
PC3. understand the government norms and policies relating to health and safety
including emergency procedures for illness, accidents, fires or others which
may involve evacuation of the premises
PC4. participate in organization health and safety knowledge sessions and drills
Knowing the people
responsible for health
and safety and the
resources available
PC5. identify the people responsible for health and safety in the workplace,
including those to contact in case of an emergency
PC6. identify security signals e.g. fire alarms and places such as staircases, fire
warden stations, first aid and medical rooms
Identifying and
reporting risks
PC7. identify aspects of your workplace that could cause potential risk to own and
others health and safety
PC8. ensure own personal health and safety, and that of others in the workplace
though precautionary measures
PC9. identify and recommend opportunities for improving health, safety, and
security to the designated person
PC10. report any hazards outside the individual’s authority to the relevant person in
line with organizational procedures and warn other people who may be
affected
Complying with
procedures in the
event of an
emergency
PC11. follow organization’s emergency procedures for accidents, fires or any other
natural calamity in case of a hazard
PC12. identify and correct risks like illness, accidents, fires or any other natural
calamity safely and within the limits of individual’s authority
Knowledge and Understanding (K)
A. Organizational
Context (Knowledge
of the company /
organization and its
processes)
The user/individual on the job needs to know and understand:
KA1. organization’s norms and policies relating to health and safety
KA2. Government norms and policies regarding health and safety and related
emergency procedures
KA3. limits of authority while dealing with risks/ hazards
KA4. the importance of maintaining high standards of health and safety at a
workplace
B. Technical
Knowledge
The user/individual on the job needs to know and understand:
KB1. the different types of health and safety hazards in a workplace
KB2. safe working practices for own job role
KB3. evacuation procedures and other arrangements for handling risks
KB4. names and contact numbers of people responsible for health and safety in a
workplace
KB5. how to summon medical assistance and the emergency services, where
necessary
KB6. vendors’ or manufacturers’ instructions for maintaining health and safety while
using equipment, systems and/or machines
Skills (S) (Optional)
A. Core Skills/
Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to:
SA1. how to write and provide feedback regarding health and safety to the
concerned people
SA2. how to write and highlight potential risks or report a hazard to the concerned
people
Reading Skills
The user/individual on the job needs to know and understand how to:
SA3. Read instructions, policies, procedures and norms relating to health and
safety
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA4. highlight potential risks and report hazards to the designated people
SA5. listen and communicate information with all anyone concerned or affected
B. Professional Skills Decision making
The user/individual on the job needs to know and understand how to:
SB1. make decisions on a suitable course of action or plan
Plan and Organize
The user/individual on the job needs to know and understand how to:
SB2. plan and organize people and resources to deal with risks/ hazards that lie
within the scope of one’s individual authority
Problem Solving
The user/individual on the job needs to know and understand how to:
SB3. apply problem solving approaches in different situations
Critical Thinking
The user/individual on the job needs to know and understand how to:
SB4. understand hazards that fall within the scope of individual authority and report
all hazards that may supersede one’s authority
SB5. apply balanced judgments in different situations
Customer Centricity
The user/individual on the job needs to know and understand how to:
SB6. build and maintain positive and effective relationships with colleges and
customers
Analytical Thinking
The user/individual on the job needs to know and understand how to:
SB7. analyze data and activites