Engine Marketing Executive course free of cost 6 month
Job RoleSearch Engine Marketing Executive
  Role DescriptionExecutes search engine marketing activities to drive relevant paid traffic to the website or landing pages
NSQF level4
Minimum Educational Qualifications Maximum Educational QualificationsClass XII Not Applicable
Prerequisite License or TrainingNA
Minimum Job Entry Age18 years
Experience1 year in digital marketing
      Applicable National Occupational Standards (NOS) 
Performance CriteriaAs described in the relevant OS units
Keywords /TermsDescription
Advertisement RankAdvertisement rank is a value determined by Google that determines the position and location on a page where your advertisements are shown.
Advertisement CampaignA set of advertisement groups that contain ads, keywords and bids. You can have one or multiple advertisement campaigns.
Advertisement GroupA set of keywords, ads, bids, placements and targeting methods. Each advertisement campaign contains one or more advertisement groups.
Advertisement ExtensionA feature that allows you to display extra information about your business in your ads, such as address, phone number, additional site links, reviews, product images and more.
Bounce RateThe percentage of website visitors who leave without visiting another page on that website. Bounce rates range widely depending on industry and niche. Although bounce rate can indicate potential content or website issues, it is not a direct ranking factor, according to Google.
BidThe maximum amount you are willing to spend per click for advertisement groups or individual keywords.
ConversionWhen someone clicks on your advertisement and completes a desired action, such as a purchase or sign up.
Conversion RateIt is the percentage of users who clicked your advertisement and completed one of your desired actions that you have counted as a conversion.
Cost Per Acquisition (CPA)Cost-per-acquisition is the cost of your total advertisement spends divided by the number of conversions.
Click-Through Rate (CTR)The rate (expressed in a percentage) at which users click on an organic search result. This is calculated by dividing the total number of organic clicks by the total number of impressions then multiplying by 100.
Cost Per Click (CPC)Cost-per-click is a type of bidding wherein you pay for each click on your ads. You specify your CPC bids depending on how much you are willing to pay for each click your advertisement receives.
Landing PageThe webpage where people who click your advertisement will be taken after clicking on your ad. This page is typically the same one entered into your destination URL.
Quality ScoreA key metric that tells you how relevant your advertisements, keywords and landing page are to someone who sees your ad.
Inbound LinkA link to a webpage that originates from an external website.
Split TestCreating a new advertisement based on a winning advertisement with a slight variation to see which performs better.
Daily BudgetThe amount you choose for each advertisement campaign to tell Google how much you want to spend each day.
Meta TagsInformation that appears in the HTML source code of a webpage to describe its contents to search engines. The title tag and meta description are the most commonly used types of meta tags in SEO.
Outbound LinkA link that directs visitors to a page on a different website than the one they are currently on.
Page SpeedThe amount of time it takes for a webpage to completely load. Page speed is ranking factor.
QueryThe word, words, or phrase that a user enters into a search engine.

Engine Marketing Executive course free of cost 6 month

RankWhere a webpage appears within the organic search results for a specific query.
ImpressionThe number of times your advertisement is shown. An impression is counted every time your advertisement is shown on a search engine result pages.
Impression ShareThis is the number of impressions your advertisements have received divided by the estimated number of impressions you were eligible to receive.
Negative MatchA keyword match type that prevents your advertisement from firing for a certain word or phrase.
Responsive WebsiteA website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.
RemarketingA feature that allows you to reach people who have previously visited your website.
KeywordKeywords are terms that are relevant to your business offering which you want your advertisements to appear for in the search results.
Invalid ClicksClicks made by the advertiser themselves, malicious activity from competitors or robots are classified as invalid clicks. Advertisers are not charged for any invalid clicks.
Destination URLIt is the URL of your landing page where you are sending your users once they click on your ad.
SectorSector is a conglomeration of different business operations having similar businesses and interests. It may also be defined as a distinct subset of the economy whose components share similar characteristics and interests.
Sub-sectorSub-sector is   derived   from   a   further   breakdown   based   on   the characteristics and interests of its components.
VerticalVertical may exist within a sub-sector representing different domain areas or the client industries served by the industry.
OccupationOccupation is a set of job roles, which perform similar/related set of functions in an industry
FunctionFunction is an activity necessary for achieving the key purpose of the sector, occupation, or area of work, which can be carried out by a person or a group of persons. Functions are identified through functional analysis and form the basis of OS.
Sub-functionsSub-functions are sub-activities essential to fulfill the achieving the objectives of the function.
Job roleJob role defines a unique set of functions that together form a unique employment opportunity in an organization.
Occupational Standards (OS)OS specify the standards of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet that standard consistently. Occupational Standards are applicable both in the Indian and global contexts.
Performance CriteriaPerformance Criteria are statements that together specify the standard of performance required when carrying out a task
National Occupational Standards (NOS)NOS are Occupational Standards which apply uniquely in the Indian context.
Qualifications Pack CodeQualifications Pack Code  is a unique reference code that identifies a qualifications pack.
Qualifications Pack(QP)Qualifications Pack comprises the set of OS, together with the educational, training and other criteria required to perform a job role. A Qualifications Pack is assigned a unique qualification pack code.
Unit CodeUnit Code is a unique identifier for an Occupational Standard, which is denoted by an ‘N’.
Unit TitleUnit Title gives a clear overall statement about what the incumbent should be able to do.
DescriptionDescription gives a short summary of the unit content. This would be helpful to anyone searching on a database to verify that this is the appropriate OS they are looking for.
ScopeScope is the set of statements specifying the range of variables that an individual may have to deal with in carrying out the function which have a critical impact on the quality of performance required.
Knowledge and UnderstandingKnowledge and Understanding are statements which together specify the technical, generic, professional and organizational specific knowledge that an individual needs in order to perform to the required standard.
Organizational ContextOrganizational Context includes the way the organization is structured and how it operates, including the extent of operative knowledge managers have of their relevant areas of responsibility.
Technical KnowledgeTechnical Knowledge is the specific knowledge needed to accomplish specific designated responsibilities.
Core Skills/Generic SkillsCore Skills or Generic Skills are a group of skills that are key to learning and working in today’s world. These skills are typically needed in any work environment. In the context of the OS, these include communication related skills that are applicable to most job roles.
Keywords/TermsDescription
NOSNational Occupational Standard (s)
QPQualifications Pack
NSQFNational Skill Qualifications Framework
NVEQFNational Vocational Education Qualifications Framework
NVQFNational Vocational Qualifications Framework
Unit CodeMES/N0721
Unit Title (Task)Research and identify target keywords
DescriptionThis OS unit is about creating the list of keywords to target for pay-per-click (PPC) campaigns after carrying out the research
ScopeThis unit/task covers the following: Perform keyword researchCreate final list of target keywords for bidding
Performance Criteria(PC) w.r.t. the Scope
ElementPerformance Criteria
Perform keyword researchTo be competent, the user/individual on the job must be able to: PC1. create a list of products / services provided by the company PC2. list out search terms that potential customers might use to search for those products / services in search engines PC3. identify the right target keywords by using the available keyword research tools PC4. evaluate the keywords by their relevancy, search volume, bid amount and competition
Create final list of target keywords for biddingPC5. prepare the final list of keywords by using the quantitative data provided by keyword research tools including the key stats like search volume, bid amount and competition PC6. identify the keywords with high commercial intent which is more likely to generate new leads or sales
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)The user/individual on the job needs to know and understand: KA1. company’s products / services offerings and positioning within the industry KA2. primary target audience of the company for each product / service KA3. roles and responsibilities of each team member within the marketing operations KA4. the people to co-ordinate with, to approve and finalize the search engine marketing plan
 KA5. existing digital marketing efforts along with the campaign’s performance
B. Technical KnowledgeThe user/individual on the job needs to know and understand how to: KB1. work with the keyword research tools KB2. do the competitor analysis and identify keywords they are targeting for their pay-per-click (PPC) campaigns KB3. find the estimated bid amount and search volume of a keyword KB4. identify the keywords with high commercial intent KB5. identify the brand and long-tail keywords
Skills (S)
A. Core Skills/ Generic SkillsWriting Skills
The user/individual on the job needs to know and understand how to: SA1. create report with the analysis of each keyword in terms of their cost-per- click, click-through rate and conversions SA2. compile traffic analysis report with the breakup of traffic from different channels like direct, paid, organic, social and referral
Reading Skills
The user/individual on the job needs to know and understand how to: SA3. stay abreast with the latest trends and best practices for search engine marketing SA4. be updated with the ongoing changes and release of new campaign features by search engines SA5. monitor competitor’s advertisements in search results for the targeted keywords
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA6. communicate and collaborate with team members for development of landing page to be used in campaigns SA7. present report and analysis on campaign performance to the stakeholders
B. Professional SkillsDecision making
The user/individual on the job needs to know and understand how to: SB1. decide on which keywords need to be targeted based on quantitative data and company’s focus area and objectives
 Plan and Organize
The user/individual on the job needs to know and understand how to: SB2. plan the activities, project workflow and timelines in accordance with the campaign requirements and objectives SB3. organize and interpret data in a detailed and organized manner for the future use SB4. manage and meet project / task deadlines successfully
Problem Solving
The user/individual on the job needs to know and understand: SB5. identify issues which are affecting the performance of the pay-per-click (PPC) campaigns
Analytical Thinking
The user/individual on the job needs to know and understand: SB6. how to analyze the data and find out the best opportunities while doing competitor analysis and carrying out keyword research
Critical Thinking
The user/individual on the job needs to know and understand how to: SB7. analyze keywords search volume, estimated bid amount and its competition to determine if it is a right keyword to target

NOS Version Control

NOS CodeMES/N0721
Credits (NSQF)TBDVersion number1.0
SectorMedia and EntertainmentDrafted on04/12/2015
Sub-sectorDigitalLast reviewed on11/03/2019
OccupationMarketing / Advertising Sales / TrafficNext review date10/03/2022
Unit CodeMES/N0722
Unit Title (Task)Set-up pay-per-click (PPC) campaigns
DescriptionThis OS unit is about setting up the pay-per-click (PPC) campaigns in search networks to drive relevant paid traffic.
ScopeThis unit/task covers the following: Create advertisement groupsCreate advertisement copiesOrganize target keywordsSet-up advertisement extensionsSet-up conversion tracking based on the campaign goalsSet-up keyword bidding and daily budget for the campaigns
Performance Criteria(PC) w.r.t. the Scope
ElementPerformance Criteria
Create advertisement groupsTo be competent, the user/individual on the job must be able to: PC1. create campaign structure and decide the number of advertisement groups required in a campaign PC2. create advertisement groups and add associated keywords to be targeted in it PC3. create text advertisement copies including the destination URL under each advertisement group
Create advertisement copiesPC4. create effective advertisement copies using the headlines and description elements PC5. split-test multiple advertisement copies to optimize campaign’s performance
Organize target keywordsPC6.    organize the related keywords with common theme into one group PC7. set-up and add the grouped keywords in their respective advertisement groups
Set-up advertisement extensionsPC8. identify relevant advertisement extensions that can be added to the campaigns
 PC9. set-up advertisement extensions for the campaigns to improve performance
Set-up conversion tracking based on the campaign goalsPC10. identify the goals of the campaign such as new leads or sales etc. PC11. add tracking pixels on the website to set-up the conversion tracking
Set-up keyword bidding and daily budget for the campaignsPC12. set-up the bidding method such as manual or automated based on the campaign objectives PC13. set-up the daily budget to define the daily expenditure level for each campaign
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)The user/individual on the job needs to know and understand: KA1. company’s products / services offerings and positioning within the industry KA2. primary target audience of the company for each product / service KA3. roles and responsibilities of each team member within the marketing operations KA4. people to co-ordinate with, to approve and finalize the search engine marketing plan KA5. existing digital marketing efforts along with the campaign’s performance
B. Technical KnowledgeThe user/individual on the job needs to know and understand how to: KB1. use campaign dashboard of search engine networks KB2.   target audience by their demographics and location KB3. set-up different advertisement extensions such as price extension etc. KB4. create different advertisement groups within a campaign KB5. target keywords by their match such as exact, broadvertisement and phrase KB6. add negative keywords at the campaign or advertisement group level KB7. set-up keyword bidding and define daily campaign budgets KB8. set-up destination and display URLs for each ad KB9. set-up conversion tracking to track the conversions
Skills (S)
 Writing Skills
A. Core Skills/ Generic SkillsThe user/individual on the job needs to know and understand how to: SA1. create effective advertisement copies based on the need of the target audience SA2. create campaign performance report for sharing it with the stakeholders
Reading Skills
The user/individual on the job needs to know and understand how to: SA3. stay abreast with the latest trends and best practices for search engine marketing SA4. be updated with the ongoing changes in paid campaign features and capabilities SA5. readvertisement and understand the data provided by the pay-per-click (PPC) campaign dashboards
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA6. communicate and collaborate with team members for developing landing pages SA7. present the analysis and campaign’s performance report to the key stakeholders
B. Professional SkillsPlan and Organize
The user/individual on the job needs to know and understand: SB1. how to plan and prioritize the campaigns setup based on the order of their importance SB2. how to manage and meet project / task deadlines successfully
Critical Thinking
The user/individual on the job needs to know and understand how to: SB3. analyze the advertisement spends and conversion rates of each campaign
Decision making
The user/individual on the job needs to know and understand how to: SB4. decide on which keywords need to be added and which one needs to be removed based on their performance
Problem Solving
The user/individual on the job needs to know and understand how to:
 SB5. analyze issues related to the advertisements not showing up for certain keywords and conversions not being tracked and resolve it
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB6. analyze the data to find best performing keywords for bidding

Engine Marketing Executive course free of cost 6 month

NOS Version Control

NOS CodeMES/N0722
Credits (NSQF)TBDVersion number1.0
SectorMedia and EntertainmentDrafted on04/12/2015
Sub-sectorDigitalLast reviewed on11/03/2019
OccupationMarketing / Advertising Sales / TrafficNext review date10/03/2022
Unit CodeMES/N0723
Unit Title (Task)Track campaign performance and prepare reports
DescriptionThis OS unit is about tracking the performance of search engine marketing campaigns and preparing the reports.
ScopeThis unit/task covers the following: Create reports on campaign performanceCompare performance with competitors
Performance Criteria (PC) w.r.t. the Scope
ElementPerformance Criteria
Create reports on campaign performanceTo be competent, the user/individual on the job must be able to: PC1. measure the average cost per click, click-through ratio, conversion rates, total spends, cost per acquisition and ROI for each campaign PC2. track the performance at the keyword level and identify the best and worst performing keywords PC3. analyze and compare the performance of brand versus non-brand keyword campaigns PC4. create a report summarizing the performance of pay-per-click (PPC) campaigns for the stakeholders
Compare performance with competitorsPC5. run the auction insight report to get the competitor comparison statistics such as impression share, average advertisement position etc. PC6. create competitor comparison report using the data available in auction insights to analyze campaign’s performance
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)The user/individual on the job needs to know and understand: KA1. company’s products / services offerings and positioning within the industry KA2. primary target audience of the company for each product / service KA3. roles and responsibilities of each team member within the marketing operations
B. Technical KnowledgeThe user/individual on the job needs to know and understand how to: KB1. run auction insights report in the campaign dashboard KB2. get key performance statistics such as cost per click, click-through rate, cost per acquisition, conversion rates etc. from campaign dashboard KB3. work with MS Excel to maintain tracking data and create reports KB4. work with MS PowerPoint to create the analysis summary for the stakeholders
Skills (S) (Optional)
A. Core Skills/ Generic SkillsWriting Skills
The user/individual on the job needs to know and understand how to: SA1. document the data provided by the pay-per-click campaign dashboard and create the campaign performance report SA2. create the summary report for the performance of campaigns for the stakeholders
Reading Skills
The user/individual on the job needs to know and understand how to: SA3. readvertisement and analyze the campaign data provided by the advertisement platforms SA4. readvertisement and understand the data provided by the available web analytics tools SA5. stay abreast with the latest trends and best practices for search engine marketing
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA6. collaborate with relevant people in the team to collect all the data to prepare reports and presentations SA7. present the campaign performance report to the stakeholders SA8. present the website traffic and conversion report to the stakeholders
B. Professional SkillsDecision Making
 The user/individual on the job needs to know and understand how to: SB1. decide upon the frequency of reports so that it can be planned and created accordingly
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB2. analyze and interpret the quantitative data from the advertisement platforms and web analytics tools
Plan and Organize
The user/individual on the job needs to know and understand: SB3. plan the timelines and frequency of the reports and presentations
Problem solving
The user/individual on the job needs to know and understand how to: SB4. address comments on final reports and presentations and make the changes accordingly
Critical Thinking
The user/individual on the job needs to know and understand how to: SB5. analyze the impact of different targeting audience options and advertisement formats on the effectiveness of the campaigns

NOS Version Control

NOS CodeMES/N0723
Credits(NSQF)TBDVersion number1.0
SectorMedia and EntertainmentDrafted on04/12/2015
Sub-sectorDigitalLast reviewed on11/03/2019
OccupationMarketing / Advertising Sales / TrafficNext review date10/03/2022
Unit CodeMES/N 0104
Unit Title (Task)Maintain workplace health and safety
DescriptionThis OS unit is about contributing towards maintaining a healthy, safe and secure working environment
ScopeThis unit/task covers the following: Understanding the health, safety and security risks prevalent in the workplaceKnowing the people responsible for health and safety and the resources availableIdentifying and reporting risksComplying with procedures in the event of an emergency
Performance Criteria(PC) w.r.t. the Scope
ElementPerformance Criteria
Understanding the health, safety and security risks prevalent in the workplaceTo be competent, the user/individual on the job must be able to: PC1. maintain one’s posture and position to minimize fatigue and the risk of injury PC2. maintain first aid kit and keep oneself updated on the first aid procedures PC3. identify and document potential risks like siting postures while using computer, eye fatigue and other hazards in the workplace PC4. accurately maintain accident reports PC5. report health and safety risks/ hazards to concerned personnel PC6. participate in organization health and safety knowledge sessions and drills
Knowing the people responsible for health and safety and the resources availablePC7. identify the people responsible for health and safety in the workplace, including those to contact in case of an emergency PC8. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms
Identifying and reporting risksPC9. identify aspects of your workplace that could cause potential risk to own and others health and safety PC10. ensure own personal health and safety, and that of others in the workplace though precautionary measures PC11. identify and recommend opportunities for improving health, safety, and security to the designated person
 PC12. report any hazards outside the individual’s authority to the relevant person in line with organizational procedures and warn other people who may be affected
Complying with procedures in the event of an emergencyPC13. follow organization’s emergency procedures for accidents, fires or any other natural calamity in case of a hazard PC14. identify and correct risks like illness, accidents, fires or any other natural calamity safely and within the limits of individual’s authority
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)The user/individual on the job needs to know and understand: KA1. organization’s norms and policies relating to health and safety KA2. government norms and policies regarding health and safety and related emergency procedures KA3. limits of authority while dealing with risks/ hazards KA4. importance of maintaining high standards of health and safety at a workplace
B. Technical KnowledgeThe user/individual on the job needs to know and understand: KB1. different types of health and safety hazards in a workplace KB2. safe working practices for own job role KB3. evacuation procedures and other arrangements for handling risks KB4. names and contact numbers of people responsible for health and safety in a workplace KB5. how to summon medical assistance and the emergency services, where necessary KB6. vendors’ or manufacturers’ instructions for maintaining health and safety while using equipments, systems and/or machines
Skills (S) (Optional)
A. Core Skills/ Generic SkillsWriting Skills
The user/individual on the job needs to know and understand how to: SA1. write and provide feedback regarding health and safety to the concerned people SA2. write and highlight potential risks or report a hazard to the concerned people
Reading Skills
 The user/individual on the job needs to know and understand how to: SA3. readvertisement instructions, policies, procedures and norms relating to health and safety
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA4. Highlight potential risks and report hazards to the designated people SA5. Listen and communicate information with all concerned or affected
B. Professional SkillsDecision making
The user/individual on the job needs to know and understand how to: SB1. make decisions on a suitable course of action or plan
Plan and Organize
The user/individual on the job needs to know and understand how to: SB2. plan and organize people and resources to deal with risks/ hazards that lie within the scope of one’s individual authority
Customer Centricity
The user/individual on the job needs to know and understand how to: SB3. build and maintain positive and effective relationships with colleagues  and customers
Problem Solving
The user/individual on the job needs to know and understand how to: SB4. apply problem solving approaches in different situations
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB5. analyze data and activities
Critical Thinking
The user/individual on the job needs to know and understand how to: SB6. understand hazards that fall within the scope of individual authority and report all hazards that may supersede one’s authority SB7. apply balanced judgements in different situations

NOS Version Control

NOS CodeMES/N0104
Credits(NSQF)TBDVersion number1.0
SectorMedia and EntertainmentDrafted on16/07/2017
Sub-sectorDigitalLast reviewed on20/03/2018
OccupationMarketing / Advertisement Sales / TrafficNext review date10/03/2022
Sub-sectorRange of Occupation numbers
Film01-30
Television31-40
Print41-45
Animation46-55
Gaming56-65
Radio66-70
Digital71-80
OOH81-90
Advertising91-99
SequenceDescriptionExample
Three lettersMedia and EntertainmentMES
Slash//
Next letterWhether QP or NOSQ
Next two numbersOccupation code01
Next two numbersQP number01

 
 Text Box: Guidelines for Assessment
1.	Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each PC.
2.	The assessment for the theory part will be based on knowledge bank of questions created by the SSC.
3.	Assessment will be conducted for all compulsory NOS, and where applicable, on the selected elective/option NOS/set of NOS.
4.	Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below).
5.	Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/training center based on this criterion.
6.	To pass the Qualification Pack , every trainee should score a minimum of 70% of aggregate marks to successfully clear the assessment.
7.	In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack.
Compulsory NOS Total Marks : 400Marks Allocation
Assessment outcomes  Assessment criteria for outcomesTotal marksOut OfTheorySkills Practical
1. MES/N0721PC1. create a list of products / services provided by the company   20  6  14
(Research and identify target keywords)     
PC2. list out search terms that potential customers might use to search for those products / services in search engines  20  6  14
 PC3. identify the right target keywords by using the available keyword research tools 20614
 PC4. evaluate the keywords by their relevancy, search volume, bid amount and competition  100  20  6  14
 PC5. prepare the final list of keywords by using the quantitative data provided by keyword research tools including the key stats like search volume, bid amount and competition     10    3    10
 PC6. identify the keywords with high commercial intent which is more likely to generate new leads or sales   10  3  4
  Total1003070
 PC1. create campaign structure and decide the number of advertisement groups required in a campaign   10  2  8 
  2. MES/N0722PC2.   create    advertisement    groups    and    add associated keywords to be targeted in it 1037 
(Set-up pay- per-clickPC3. create text advertisement copies including the destination URL under each advertisement group 1028 
(PPC) campaigns)  
PC4. create effective advertisement copies using the headlines and description elements1037 
 PC5. split-test multiple advertisement copies to optimize campaign’s performance 1028 
 PC6. organize the related keywords with common theme into one group 523 
 PC7. set-up and add the grouped keywords in their respective advertisement groups1001028 
 PC8. identify relevant advertisement extensions that can be added to the campaigns 550 
 PC9. set-up advertisement extensions for the campaigns to improve performance 505 
 PC10. identify the goals of the campaign such as new leads or sales etc. 550 
 PC11. add tracking pixels on the website to set-up the conversion tracking 505 
 PC12. set-up the bidding method such as manual or automated based on the campaign objectives 1028 
 PC13. set-up the daily budget to define the daily expenditure level for each campaign 523 
  Total1003070 
3. MES/N0723 (Track campaign performance and create reports)PC1. measure the average cost per click, click- through ratio, conversion rates, total spends, cost per acquisition and ROI for each campaign   20  6  14 
PC2. track the performance at the keyword level and identify the best and worst performing keywords15510 
PC3. analyze and compare the performance of brand versus non-brand keyword campaigns20614 
 PC4. create a report summarizing the performance of     pay-per-click     (PPC)     campaigns      for     the stakeholders    100  15  4  11 
PC5. run the auction insight report to get the competitor comparison statistics such as impression share, average advertisement position etc.  15  5  10 
 PC6. create competitor comparison report using the data available in auction insights to analyze campaign’s performance   15  4  11 
  Total1003070 
4.    MES/N0104 (MaintainPC1. maintain one’s posture and position to minimize fatigue and the risk of injury1001055 
workplace health
PC2. maintain first aid kit and keep oneself updated on the first aid procedures
 
10
5
5
    
and safety)
PC3. identify and document potential risks like siting postures while using computer, eye fatigue and other hazards in the workplace
  5
  2
  3
 
PC4. accurately maintain accident reports
5
2
3
 
PC5. report health and safety risks/ hazards to concerned personnel
10
5
5
 
PC6. participate in organization health and safety knowledge sessions and drills
10
5
5
 
PC7. identify the people responsible for health and safety in the workplace, including those to contact in case of an emergency
  10
  5
  5
 
PC8. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms
  10
  5
  5
 
PC9. identify aspects of workplace that could cause potential risk to own and others health and safety
5
2
3
 
PC10. ensure own personal health and safety, and that     of     others     in     the     workplace     though precautionary measures
  5
  2
  3
 
PC11. identify and recommend opportunities for improving health, safety, and security to the designated person
  5
  2
  3
 
PC12. report any hazards outside the individual’s authority to the relevant person in line with organizational procedures and warn other people who may be affected
  5
  2
  3
 
PC13. follow organization’s emergency procedures for accidents, fires or any other natural calamity in case of a hazard
  5
  2
  3
 
PC14. identify and correct risks like illness, accidents, fires or another natural calamity safely and within the limits of individual’s authority
5
2
3
  
Total
100
46
54

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Offline Class —(Totally Free Of Cost)

Offline class Its mean you Direct Go to Our Institute and Take admission there, after the admission you have to join direct class

there is a totally free of cost no charge ,, even you will get Rs 50 every day from Government

every day , There Is a three Time Of classes

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b)12:00pm to 4:00pm

c)4:00 pm to 8:00 pm

you can take any time for class regarding your needs , you have to select any one time for regular attending the class

But one thing Must be Remember you have to attain at least 80% of total class, As example if class is 180 days then you have to attain minimum 150 days , other wise your registration will be cancel, and you cant sit on exam and you will also not get certificate

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Online Class Time – 12:00 pm to 01:00pm ( Two Days In a Week ) , If You have No Time at 12: 00 pm then You can see the class before 8:00 pm after that your attendance will be close,

Online Class And Mark sheet Details

Online Class And Mark sheet Details,

 All over India GPRS Studio Provide you Free Online Class And Free Certificate..

Online Classes are Totally Free for All Indian, You can Attend Our Online Classes in Youtube Channel GPRS Studio at home by your Phone /Laptop/ Mobile/Computer etc .

Its total 6 Months Class .. Two days In a Week ,

If you Need Certificate the you should have to attended all Classes Regularly Time to Time  and  And Share A Registration Number For your Attendance, Which we will provide you after complete admission. When Your 80% Attendance will be Complete then You should attend Assessment or Exam For Certificate And Mark sheet.

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Charges

Only You have to pay Rs 2000/-(two thousand Rupees Only ) For The Certificate Courier Charge,

When you selected For Free Certificate And Mark sheet Or pay based Certificate And Mark sheet then your government registration process will be start , We give you a Registration Certificate , When you Will Start Your Online Class Every Day you will Put The Registration number With Us for attendance.

As Example Registration Certificate will be like the

This Certificate is valid for All India Government and private both sector and this certificate is also valid 129 Countries of The World, And by this certificate you can Attend All ou  interviews  And job Section ..