Media and Entertainmaint Skill

Cinematic Tourism Manager

In recent years, the concept of cinematic tourism has gained significant traction, driven by the desire of travelers to visit destinations featured in their favorite movies and TV shows. This niche within the tourism industry presents a unique opportunity for destinations to capitalize on the popularity of film and television productions to attract visitors. To effectively harness this potential, many destinations are turning to a specialized professional: the Cinematic Tourism Manager.

Understanding Cinematic Tourism

Cinematic tourism, also known as film tourism or set-jetting, refers to the phenomenon where travelers visit destinations primarily because they have been featured prominently in movies or TV shows. This trend has been fueled by the global reach of popular media and the ability of films and TV series to transport audiences to far-flung locales without leaving their homes. From the stunning landscapes of New Zealand in “The Lord of the Rings” trilogy to the historic streets of Dubrovnik, Croatia, in “Game of Thrones,” cinematic tourism has become a significant driver of travel decisions for many people.

The Role of a Cinematic Tourism Manager

A Cinematic Tourism Manager is responsible for leveraging the appeal of film and television productions to promote a destination and enhance its tourism offerings. This role involves a blend of marketing, destination management, and relationship-building skills to effectively showcase a location’s cinematic assets and attract visitors. Let’s delve deeper into the key responsibilities of a Cinematic Tourism Manager:

  1. Identifying Opportunities: One of the primary tasks of a Cinematic Tourism Manager is to identify potential opportunities for promoting their destination through film and television productions. This may involve tracking upcoming productions, liaising with location scouts, and monitoring industry trends to stay ahead of the curve.
  2. Building Relationships: Establishing strong relationships with filmmakers, production companies, and location scouts is crucial for securing opportunities to feature the destination in upcoming projects. A Cinematic Tourism Manager must be adept at networking and negotiation to position their destination as an attractive filming location.
  3. Destination Marketing: Once a destination has been featured in a film or TV show, the Cinematic Tourism Manager is responsible for capitalizing on this exposure through targeted marketing campaigns. This may involve creating promotional materials, hosting screenings or premiere events, and leveraging social media to engage with fans of the production.
  4. Developing Experiences: Beyond promoting individual film and television productions, a Cinematic Tourism Manager may also work to develop immersive experiences that allow visitors to explore filming locations firsthand. This could include guided tours, interactive exhibits, or themed events designed to appeal to fans of specific movies or TV shows.
  5. Preserving Heritage: In some cases, the popularity of a destination as a filming location may put pressure on local landmarks or natural resources. A Cinematic Tourism Manager must balance the desire to attract visitors with the need to preserve the cultural and environmental integrity of the destination.
  6. Measuring Impact: Finally, a Cinematic Tourism Manager must track the impact of their efforts and measure the return on investment of cinematic tourism initiatives. This may involve monitoring visitor numbers, conducting surveys, and analyzing economic data to assess the effectiveness of marketing campaigns and promotional activities.

Challenges and Opportunities

While the role of a Cinematic Tourism Manager offers exciting opportunities to showcase a destination on the global stage, it also comes with its fair share of challenges. One of the primary challenges is competition, as destinations around the world vie for the attention of filmmakers and tourists alike. Additionally, the transient nature of the film industry means that opportunities to feature a destination in a major production may be fleeting, requiring Cinematic Tourism Managers to act quickly and decisively.

However, with these challenges come opportunities for innovation and creativity. By thinking outside the box and finding unique ways to leverage the appeal of film and television productions, Cinematic Tourism Managers can create memorable experiences for visitors and drive sustainable tourism growth. Moreover, the rise of streaming platforms and digital media has opened up new avenues for promoting destinations to a global audience of potential travelers.


In an increasingly competitive tourism landscape, the role of a Cinematic Tourism Manager has become increasingly important for destinations looking to stand out and attract visitors. By harnessing the power of film and television productions, these professionals play a vital role in promoting destinations, preserving cultural heritage, and driving economic growth. As the popularity of cinematic tourism continues to grow, the demand for skilled and knowledgeable Cinematic Tourism Managers is likely to increase, making this an exciting and dynamic career path within the tourism industry.