Brief Job Description: Individuals at this job need to conceptualise the creative vision and style of the production and ensure all creative elements conform to it
Personal Attributes: This job requires the individual to have a good overall understanding the principles of design, colour theory and life drawing. The individual must be able to develop original and creative ideas and align team efforts to the overall creative vision.
Qualifications Pack Code
MES/Q0501
Job Role
Art Director (Animation and Gaming) This job role is applicable in both national and international scenarios
Credits(NSQF)
TBD
Version number
1.0
Sector
Media andEntertainment
Drafted on
21/10/2014
Sub-sector
Animation, Gaming
Last reviewed on
29/10/2018
Occupation
Art & Design
Next review date
20/06/2021
NSQC Clearance on
22/06/2019
Job Role
Art Director (Animation and Gaming)
Role Description
Conceptualize the creative style of the production
Attitude poses are used to describe the body language and personality of the characters
Budget
Budget is an estimate of the total cost of production that may include a break-up of cost components
Character line-up
Character line-up is the portrayal of characters side-by-side
Character turnarounds
Character turnarounds are used to depict the characters look from all angles
Clean-up
Refining the interim/rough animation
Color keys
Color keys are used to depict the mood of the production through hues and tones
color theory
Color theory is the art of combining all the colors in the color wheel to create specific color combinations
Core Skills/Generic Skills
Core Skills or Generic Skills are a group of skills that are key to learning and working in today’s world. These skills are typically needed in any work environment. In the context of the OS, these include communication related skills that are applicable to most job roles.
Creative Brief
Creative brief is a document that captures the key questions that serve as a guide for the production including the vision, objective of the project, target audience, timelines, budgets, milestones, stakeholders etc.
Description
Description gives a short summary of the unit content. This would be helpful to anyone searching on a database to verify that this is the appropriate OS they are looking for.
Function
Function is an activity necessary for achieving the key purpose of the sector, occupation, or area of work, which can be carried out by a person or a group of persons. Functions are identified through functional analysis and form the basis of OS.
Job role
Job role defines a unique set of functions that together form a unique employment opportunity in an organization.
Knowledge and Understanding
Knowledge and Understanding are statements which together specify the technical, generic, professional and organizational specific knowledge that an individual needs in order to perform to the required standard.
Lighting keys
Lighting keys are used to depict the mood of the production through intensity, tine and shadows
Mouth chart
Mouth chart is used to portray the emotions and expressions of the characters
National Occupational Standards (NOS)
NOS are Occupational Standards which apply uniquely in the Indian context.
Occupation
Occupation is a set of job roles, which perform similar/related set of functions in an industry
Occupational Standards (OS)
OS specify the standards of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet that standard consistently. Occupational Standards are applicable both in the Indian and global contexts.
Keywords /Terms
Description
NOS
National Occupational Standard(s)
QP
Qualifications Pack
NSQF
National Skill Qualifications Framework
NVEQF
National Vocational Education Qualifications Framework
NVQF
National Vocational Qualifications Framework
Overview
This unit is about interpreting the script/ brief/ storyboard/ concept for the animation process
Unit Code
MES/N0501
Unit Title(Task)
Understanding the script
Description
This OS unit is about interpreting the script/ brief/ storyboard/ concept for the animation and design process
Scope
This unit/task covers the following: Interpret the script/ brief/ storyboard/concept correctlyCoordination with the team to improve understanding
Performance Criteria (PC) w.r.t. the Scope
Element
Performance Criteria
Interpret the script/ brief/ storyboard correctly
To be competent, the user/individual on the job must be able to: PC1. understand the artistic and communication goals of the script, brief or storyboard with respect to the individual’s role PC2. be aware of the intended medium and target audience, and how this may affect animation processes PC3. understand the aspects related to the design brief (appearance, complexion, dressing, moods, personalities, expressions etc.) PC4. understand the requirements according to the scripts (number, types, duplicates etc.) based on the individual’s role and its requirements PC5. understand the specifications for the background and other aspects (dimensions, operating parameters etc.) based on the individual’s role and its requirements PC6. understand the technical needs of the project with respect to the job role (television, film, gaming, internet, dvd etc.) PC7. understand the of the concept, which may be self-created, provided in a brief, or arrived at via discussions with relevant personnel (Director, Executive Producer etc
Coordination with the team to improve understanding
PC8. cordinate with relevant personnel (Business promoters, Producers, Animation Supervisor etc) to better understand script elements, as appropriate
Knowledge and Understanding (K)
A. Organizational
The user/individual on the job needs to know and understand:
Context (Knowledge of the company / organization and its processes)
KA1. the creative vision and elements of production relating to the job role KA2. the project pipeline/schedule and timelines with respect to the individual’s role KA3. the intended purpose/ end-use of the models/ designs that need to be created by the individual
B. Technical Knowledge
The user/individual on the job needs to know and understand: KB1. principles of animation KB2. how to assess the script and its artistic and communication goals KB3. how to extract and interpret relevant information regarding the script’s vision KB4. how to discuss and understand relevant information regarding the concept’s vision from relevant personnel (art director, producers, animation supervisor etc) KB5. how to research and tap into the sources for procuring information/ background material that will enhance understanding of the concept KB6. applicable copyright norms and intellectual property rights KB7. applicable health and safety guidelines
Skills (S) (Optional)
A. Core Skills/ Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to: SA1. document notes while understanding the brief, requirements and specifications to refer to during the production process
Reading Skills
The user/individual on the job needs to know and understand how to: SA2. read and understand the script/ brief/ storyboard SA3. research links, videos, artwork etc. that can be used as references
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA4. understand the central idea and the concept of the script
B. Professional Skills
Plan and Organize
The user/individual on the job needs to know and understand how to:
SB1. analyse the tasks required and estimate the time required for each task, so as to manage the allotted work and achieve it in given schedules
Problem Solving
The user/individual on the job needs to know and understand how to: SB2. critically analyse the various elements of the script and the work that may be required in relevance with the individual’s role
Decision making
The user/individual on the job needs to know and understand how to: SB3. break down scripts in terms of major and minor characters.
Customer Centricity
The user/individual on the job needs to know and understand how to: SB4. check that your own work meets customer/project requirements
Critical Thinking
The user/individual on the job needs to know and understand how to: SB5. forsee the characters to be developed as per the script updations
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB6. have a keen eye for details
NOS Version Control
NOS Code
MES/N0501
Credits(NSQF)
TBD
Version number
1.0
Sector
Media andEntertainment
Drafted on
21/10/2014
Sub-sector
Animation, Gaming
Last reviewed on
29/10/2018
Occupation
Art & Design
Next review date
20/06/2021
Unit Code
MES/N0511
Unit Title (Task)
Conceptualize the creative style
Description
This OS unit is about conceptualizing the creative style for production
Scope
This unit/task covers the following: Designing the styling for the productionApproving the creative elements of productionMaintaining continuity and consistency across scenes
Performance Criteria (PC) w.r.t. the Scope
Element
Performance Criteria
Designing the styling for the production
To be competent, the user/individual on the job must be able to: PC1. understand the story/ concept and conceptualize a range of ideas for the creative style PC2. decide the final styling keeping preferences of the target audience in mind
Approving the creative elements of production
PC3. approve all creative elements of production produced by team members within the art department, and ensure they are in sync with the overall creative vision
Maintaining continuity and consistency across scenes
PC4. ensure that the final look is consistent with the creative look agreed upon, and continuity is maintained throughout the production
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)
The user/individual on the job needs to know and understand: KA1. the profile and preferences of the target audience KA2. the objective and outcomes of the production i.e. commercial success, public service, information dissemination, audience engagement etc. KA3. the production budget and timelines
B. Technical Knowledge
The user/individual on the job needs to know and understand: KB1. perspective drawings and architectural drawings KB2. the principles of composition KB3. the principles of visual design KB4. basics of indian art and crafts
KB5. the trends and sources of reference work-products that closely relate to the style and technique that needs to be produced KB6. how to develop original and creative ideas to set the creative look of the production KB7. the technical requirements of the medium in which the production will be exhibited KB8. how to work on software such as adobe photoshop, gimp, coral painter etc. KB9. the sources for research and reference material KB10. how to balance the creative aspects in line with budgets KB11. applicable copyright norms and intellectual property rights KB12. applicable health and safety guidelines
Skills (S) (Optional)
A. Core Skills/ Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to: SA1. document descriptions on the style, to help present to the Director and Producer SA2. document the design brief to be used as a reference document for team- members SA3. use basic office tools such as Microsoft Word, Excel and PowerPoint
Reading Skills
The user/individual on the job needs to know and understand how to: SA4. read and understand the script to determine style requirements SA5. research the profile and characteristics of the target audience, industry, genre, region, culture etc. SA6. keep apprised of trends and work-products that appeal to different types of audiences SA7. research links, videos, artwork etc. that can be used as references during the production process SA8. research styles and looks for developing the creative style
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to:
SA9. communicate clearly in english SA10. describe and discuss the creative style with the Director and Producer and solicit their feedback SA11. discuss factors that will have a bearing on the production process with the Director and Producer
B. Professional Skills
Decision Making
The user/individual on the job needs to know and understand how to: SB1. finalize the color palette based on color gradients that are broadcast safe e.g. shades that do not smudge/bleed on screen SB2. finalize the color scheme SB3. finalize the lighting keys SB4. finalize the look and feel for the entire show in consultation with the Director
Plan and Organize
The user/individual on the job needs to know and understand how to: SB5. plan and prioritize work according to requirements and agreed timelines
Problem Solving
The user/individual on the job needs to know and understand how to: SB6. identify any creative problems that may arise during production and find solutions to address them
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB7. envision the impact of the creative look on the production budget, technical feasibility, creative requirements and process
Critical Thinking
The user/individual on the job needs to know and understand how to: SB8. appraise the quality of work to ensure it is in line with the expected quality standards and suggest areas of improvement and re-work, if required
Customer Centricity
SB9. be creative and imaginative as per the changes or updations in the story or characters
NOS Version Control
NOS Code
MES/N0511
Credits(NSQF)
TBD
Version number
1.0
Sector
Media andEntertainment
Drafted on
21/10/2014
Sub-sector
Animation, Gaming
Last reviewed on
29/10/2018
Occupation
Art & Design
Next review date
20/06/2021
National Occupational Standard
Overview
This unit is about managing the various elements of the production process
Unit Code
MES/N0512
Unit Title(Task)
Manage the production process
Description
This OS unit is about managing the various elements of the production process
Scope
This unit/task covers the following: Determining the elements of the production processMonitor and manage the production process
Performance Criteria (PC) w.r.t. the Scope
Element
Performance Criteria
Determining the elements of the production process
To be competent, the user/individual on the job must be able to: PC1. understand and research various production styles, technologies and methods, and their corresponding implications on budget, time schedule, cast and crew requirements PC2. break-down the production process into a daily/weekly task list and manage these activities during filming PC3. identify and allocate the resources as efficiently as possible PC4. devise workflow processes that the team can follow
Monitor and manage the production process
PC5. lead the production unit toward successful completion of their tasks PC6. track progress against the production schedule and budget PC7. anticipate potential delays/ budget overruns, escalate these to relevant departments/superiors and identify ways to minimize them
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)
The user/individual on the job needs to know and understand: KA1. the different roles and responsibilities within the team, including line management KA2. the budget and other constraints that apply to the organization KA3. the basic policies of the organization that can affect the production process KA4. the role and contribution of key departments during filming, interdependencies and reporting structures
B. Technical Knowledge
The user/individual on the job needs to know and understand: KB1. the process for determining the budget and schedule KB2. processes for identifying production risks and putting in contingency plans KB3. production processes that may be relevant to the current project KB4. the kinds of tools and facilities that may be needed KB5. how to identify the people and skills that might be needed on the project KB6. the different roles and responsibilities within the team, including management KB7. how to check against the production schedule that all tasks have been delivered, as necessary KB8. how to liaise with relevant personnel/unit heads to ensure that all elements required for production and design processes are in place
Skills (S) (Optional)
A. Core Skills/Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to: SA1. document descriptions on the style, to help present to the Director and Producer SA2. document design briefs and schedule to be used as a reference document for team-members, as appropriate
Reading Skills
The user/individual on the job needs to know and understand how to: SA3. read and understand the production brief or script to determine requirements SA4. research links, videos, artwork etc. that can be used as references during the production process
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA5. describe and discuss the production process with the Director, Producer, relevant department heads etc and solicit their feedback SA6. discuss factors that will have a bearing on the production process with the Director and Producer
Decision Making
B. Professional Skills
The user/individual on the job needs to know and understand how to: SB1. finalize the color palette based on color gradients that are broadcast safe (e.g. shades that do not smudge/bleed on screen) SB2. finalize the color scheme SB3. finalize the lighting keys SB4. finalize the look and feel for the entire production in consultation with the Director and Producer
Plan and Organize
The user/individual on the job needs to know and understand how to: SB5. how to prepare a work schedule/ sequence of activities to help the production unit plan their work on a daily basis, as appropriate SB6. how to build a contingency plan based on knowledge of typical areas of delays/ overruns and production risks
Problem Solving
The user/individual on the job needs to know and understand how to: SB7. identify any problems with production processes and resolve them in consultation with the relevant members of the production unit
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB8. envision the impact of the creative look on the production budget, technical feasibility, creative requirements and process
Critical Thinking
The user/individual on the job needs to know and understand how to: SB9. appraise the quality of the production to ensure it is in line with the expected quality standards and suggest areas of improvement.
Customer Centricity
The user/individual on the job needs to know and understand how to: SB10. The consumption patterns and preferences of the target audience.
NOS Version Control
NOS Code
MES/N0512
Credits(NSQF)
TBD
Version number
1.0
Sector
Media andEntertainment
Drafted on
21/10/2014
Sub-sector
Animation, Gaming
Last reviewed on
29/10/2018
Occupation
Art & Design
Next review date
20/06/2021
National Occupational Standard
Overview
This unit is about contributing towards maintaining a healthy, safe and secure working environment
Unit Code
MES/N0104
Unit Title (Task)
Maintain worklace health and safety
Description
This OS unit is about contributing towards maintaining a healthy, safe and secure working environment
Scope
This unit/task covers the following: Understanding the health, safety and security risks prevalent in the workplaceKnowing the people responsible for health and safety and the resources availableIdentifying and reporting risksComplying with procedures in the event of an emergency
Performance Criteria (PC) w.r.t. the Scope
Element
Performance Criteria
Understanding the health, safety and security risks prevalent in the workplace
To be competent, the user/individual on the job must be able to: PC1. maintain one’s posture and position to minimize fatigue and any risk of injury PC2. maintain first aid kit and keep oneself updated on the first aid procedures PC3. identify and document potential risks like sitting postures while using computer, eye fatigues and other hazards at the workplace PC4. accurately maintain accident reports PC5. report health and safety risks/ hazards to the concerned personnel PC6. participate in organization’s health and safety knowledge sessions and drills
Knowing the people responsible for health and safety and the resources available
PC7. identify the people responsible for health and safety at the workplace, including those to contact in case of an emergency PC8. identify security signals e.g. fire alarms and places such as staircases, fire warden stations, first aid and medical rooms
Identifying and reporting risks
PC9. identify aspects of your workplace that could cause potential risk to own and others health and safety PC10. ensure own personal health and safety, and that of others at the workplace through precautionary measures PC11. identify and recommend opportunities for improving health, safety, and security to the designated person PC12. report any hazards outside the individual’s authority to the relevant person in line with organisational procedures and warn other people who may be affected
Complying with procedures in the event of anemergency
PC13. follow organization’s emergency procedures for accidents, fires or any other natural calamity in case of a hazard PC14. identify and correct risks like illness, accidents, fires or any other natural calamity safely and within the limits of individual’s authority
Knowledge and Understanding (K)
A. Organizational Context (Knowledge of the company / organization and its processes)
The user/individual on the job needs to know and understand: KA1. Organization’s norms and policies relating to health and safety KA2. Government norms and policies regarding health and safety and related emergency procedures KA3. limits of authority while dealing with risks/ hazards KA4. the importance of maintaining high standards of health and safety at a workplace
B. Technical Knowledge
The user/individual on the job needs to know and understand: KB1. the different types of health and safety hazards in a workplace KB2. safe working practices for own job role KB3. evacuation procedures and other arrangements for handling risks KB4. names and contact numbers of people responsible for health and safety in a workplace KB5. how to summon medical assistance and the emergency services, where necessary KB6. vendors’ or manufacturers’ instructions for maintaining health and safety while using equipment, systems and/or machines
Skills (S) (Optional)
A. Core Skills/ Generic Skills
Writing Skills
The user/individual on the job needs to know and understand how to: SA1. how to write and provide feedback regarding health and safety to the concerned people SA2. how to write and highlight potential risks or report a hazard to the concerned people
Reading Skills
The user/individual on the job needs to know and understand how to: SA3. read instructions, policies, procedures and norms relating to health and safety
Oral Communication (Listening and Speaking skills)
The user/individual on the job needs to know and understand how to: SA4. highlight potential risks and report hazards to the designated people SA5. listen and communicate information with all anyone concerned or affected
B. Professional Skills
Decision making
The user/individual on the job needs to know and understand how to: SB1. make decisions on a suitable course of action or plan
Plan and Organize
The user/individual on the job needs to know and understand how to: SB2. plan and organize people and resources to deal with risks/ hazards that lie within the scope of one’s individual authority
Problem Solving
The user/individual on the job needs to know and understand how to: SB3. apply problem solving approaches in different situations
Critical Thinking
The user/individual on the job needs to know and understand how to: SB4. understand hazards that fall within the scope of individual authority and report all hazards that may supersede one’s authority SB5. apply balanced judgments in different situations
Customer Centricity
The user/individual on the job needs to know and understand how to: SB6. build and maintain positive and effective relationships with colleges and customers
Analytical Thinking
The user/individual on the job needs to know and understand how to: SB7. analyze data and activites
NOS Version Control
NOS Code
MES/N0104
Credits(NSQF)
TBD
Version number
1.0
Sector
Media andEntertainment
Drafted on
21/10/2014
Sub-sector
Animation, Gaming
Last reviewed on
29/10/2018
Occupation
Art & Design
Next review date
20/06/2021
Annexure
Nomenclature for QP and NOS
Qualifications Pack
9 characters
The following acronyms/codes have been used in the nomenclature above:
Sub-sector
Range of Occupation numbers
Film
01-20
Television
21-30
Print
31-35
Animation
36-45
Gaming
46-55
Radio
56-60
Digital
61-70
OOH / Advertising
71-80
Creative & Performing Art
81-85
Sound & Music
86-90
Theme & Amusement Park
91-95
Event Management
96-99
Sequence
Description
Example
Three letters
Media and Entertainment
MES
Slash
/
/
Next letter
Whether QP or NOS
Q
Next two numbers
Art & Design
05
Next two numbers
QP number
01
CRITERIA FOR ASSESSMENT OF TRAINEES
Job Role: Art Director (Animation and Gaming)
Qualification Pack: MES/Q0501
Sector Skill Council: Media and Entertainment Skills Council
Guidelines for Assessment:
1. Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. Each Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC will also lay down proportion of marks for Theory and Skills Practical for each PC.
2. The assessment for the theory & Practical part will be based on knowledge bank of questions created by the AA and approved by SSC.
3. Individual assessment agencies will create unique question papers for theory part for each candidate at each examination/training center (as per assessment criteria below)
4. Individual assessment agencies will create unique evaluations for skill practical for every student at each examination/training center based on this criteria.
5. To pass the Qualification Pack , every trainee should score a minimum of 70% cumulatively (Theory and Practical).
Job Role
Art Director(Animation and Gaming)
Assessment outcome
Assessment criteria for outcomes
Marks Allocation
Total mark
Out of
Theory
Skills Practical
MES/N0501(Understanding the script)
PC1. Understand the artistic and communication goals of the script, brief or storyboard with respect to the individual’s role
100
15
10
50
PC2. Be aware of the intended medium and target audience, and how this may affect animation processes
15
5
PC3.Understand the aspects related to the design brief (appearance, complexion, dressing, moods, personalities, expressions etc.)
10
5
PC4.Understand the requirements according to the scripts (number, types, duplicates etc.) based on the individual’s role and its requirements
10
5
PC5.Understand the specifications for the background and other aspects (dimensions, operating parameters etc.) based on the individual’s role and its requirements
15
10
PC6.Understand the technical needs of the project with respect to the job role (Television, Film, Gaming, Internet, DVD etc.)
10
5
PC7. Understand the of the concept, which may be self-created, provided in a brief, or arrived at
15
5
via discussions with relevant personnel (Director, Executive Producer etc
PC8. Liaise with relevant personnel (Art Director, Producers, Animation Supervisor etc) to better understand script elements, as appropriate
10
5
Total
100
50
50
MES/N0511(Conceptualize the creative style)
PC1. Understand the story/ concept and conceptualize a range of ideas for the creative style
100
20
10
50
PC2. Decide the final styling keeping preferences of the target audience in mind
30
15
PC3. Approve all creative elements of production produced by team members within the art department, and ensure they are in sync with the overall creative vision
25
15
PC4. Ensure that the final look is consistent with the creative look agreed upon, and continuity is maintained throughout the production
25
10
Total
100
50
50
MES/N0512(Manage the production process)
PC1. Understand and research various production styles, technologies and methods, and their corresponding implications on budget, time schedule, cast and crew requirements
100
15
10
50
PC2. Break-down the production process into a daily/weekly task list and manage these activities during filming
15
10
PC3. Identify and allocate the resources as efficiently as possible
15
5
PC4. Devise workflow processes that the team can follow
10
5
PC5. Lead the production unit toward successful completion of their tasks
15
5
PC6.Track progress against the production schedule and budget
15
5
PC7. Anticipate potential delays/ budget overruns, escalate these to relevant departments/superiors and identify ways to minimize them
15
10
Total
100
50
50
PC1. maintain one’s posture and position to minimize fatigue and the risk of injury
100
10
5
50
PC2. maintain first aid kit and keep oneself updated on the first aid procedures
10
5
PC3. identify and document potential risks like sitting postures while using computer, eye fatigues and other hazards at the workplace
5
3
PC4. accurately maintain accident reports
5
3
MES/N0104(Maintain workplace health and safety)
PC5. report health and safety risks/ hazards to concerned personnel
10
5
PC6. participate in organization’s health and safety knowledge sessions and drills
